Business
Sinclair, ATP, WTA, and U.S. Based Tennis Tournaments Announce Groundbreaking Sponsorship Partnership
Verizon Signs Multi-Year Agreement as First Integrated Sponsor BALTIMORE--(BUSINESS WIRE)-- Sinclair, one of the nation’s leading media companies, and its
About this update from Sinclair, Inc.
[{"type":"text","content":"\nVerizon Signs Multi-Year Agreement as First Integrated Sponsor\n\n BALTIMORE--(BUSINESS WIRE)--\nSinclair, one of the nation’s leading media companies, and its subsidiary Tennis Channel, the U.S. media home of tennis, announced a first-of-its-kind partnership with the ATP, WTA, and participating U.S. based tennis tournaments.\n\nThe agreement creates a seamless solution for brands to engage with tennis fans wherever audiences consume the sport, including onsite, on-air and online, allowing for a continued brand narrative across the season. For the first time, sponsors will have access to both the ATP Tour and Hologic WTA Tour calendar of events in the United States, and all of Sinclair’s Tennis Channel properties—including Tennis Channel, TennisChannel 2 (FAST), the Tennis Channel app and website, and other digital platforms—under a single, comprehensive sponsorship package. Verizon has entered into a multi-year agreement, securing category exclusivity in the 5G wireless space.\n\nThe initiative was crafted through Sinclair’s Tennis Enterprises by JR McCabe, Chief Business Officer, Consumer Products and Eric Welles, Chief Digital Monetization Officer, in collaboration with Sinclair’s partners at the ATP, WTA and Tournament partners.\n\n“By delivering a unified opportunity for advertisers to connect with fans throughout the season of tennis, Sinclair is redefining how brands engage with audiences,” said McCabe. “This marks another step in Sinclair’s ongoing expansion beyond traditional broadcasting, reinforcing our commitment to providing customized, innovative solutions for partners.”\n\nDaniele Sano, ATP Chief Business Officer, said: “This partnership with Verizon is a big step for the ATP. It’s our first-ever telecommunications partner, which says a lot about the momentum behind tennis right now. It’s also a great example of how we’re shaping partnerships in new ways—built for brands looking for a single entry point into the sport. Verizon is a household name with deep credibility, and their investment in our sport will help bring tennis closer to fans across the U.S.”\n\nMarina Storti, CEO of WTA Ventures, said: “This innovative partnership is a shining example of how we can work together across tennis to create value for partners. Just a few weeks after the launch of a bold new brand identity for the WTA, it is great to be...