Business
Sinclair and Reading Is Fundamental Launch Sinclair Cares: Supporting Children’s Literacy
Partnership to promote children’s literacy in the U.S. Campaign will be supported by a $25,000 donation from Sinclair BALTIMORE & WASHINGTON--(BUSINESS
About this update from Sinclair, Inc.
[{"type":"text","content":"\nPartnership to promote children’s literacy in the U.S.\n\n\nCampaign will be supported by a $25,000 donation from Sinclair\n\n\n BALTIMORE & WASHINGTON--(BUSINESS WIRE)--\nSinclair Inc. (Nasdaq: SBGI) today announced a partnership with Reading Is Fundamental (RIF), the nation’s leading children’s literacy nonprofit, to launch Sinclair Cares: Supporting Children’s Literacy.\n\n\nThe nationwide campaign seeks to create awareness around children’s literacy challenges and help get books into the hands of children across the U.S. through a virtual book drive. The Sinclair Cares: Supporting Children’s Literacy campaign will run throughout March, National Reading Month.\n\n\nOne in three children entering kindergarten lack the basic skills they need to learn to read, and two-thirds of U.S fourth graders do not read at grade level*.\n\n\nSince 1966, Reading Is Fundamental (RIF), has provided nearly 430 million books and reading resources to over 160 million children. RIF is committed to inspiring the joy of reading in order to create more motivated and engaged readers, and ultimately putting children on a path to reading proficiency. RIF partners with educators, families, and literacy advocates to bring books and reading resources to children in the communities that need them the most—and in the process, creates new generations of lifelong readers.\n\n\nAs part of the campaign, Sinclair Cares: Supporting Children’s Literacy will feature a virtual book drive whereby viewers nationwide can support the campaign.\n\n\nResearch validates RIF’s model of impact that giving children choice and access to own new, age-appropriate books is positively tied to improved reading behaviors, writing performance, language development, and academic performance in other subjects. Sixty-one percent of U.S. children living at or below the poverty line have no books at home**. A $4 donation can help get a new book to a child in the nation’s most under-resourced communities.\n\n\nThe Sinclair Cares: Supporting Children’s Literacy campaign will be supported through public service campaigns across Sinclair’s television stations.\n\n\nIn partnership with RIF, Sinclair will produce content to air throughout March, and Sinclair will also produce a 30-minute special to raise awareness around the issue. The special will focus on the state of children’s literacy in ...