Business
Amazon Web Services, Ateme, Enensys, ONE Media Technologies, and Sinclair to Demonstrate an ATSC 3.0 Station in the Cloud at NAB 2025
LAS VEGAS--(BUSINESS WIRE)-- Achieving the critical industry goal of transitioning to ATSC 3.0 and sunsetting ATSC 1.0 will require creative and innovative
About this update from Sinclair, Inc.
[{"type":"text","content":" LAS VEGAS--(BUSINESS WIRE)--\nAchieving the critical industry goal of transitioning to ATSC 3.0 and sunsetting ATSC 1.0 will require creative and innovative solutions. The cloud era of broadcast television will make the transition of the top 55 markets by February 2028 or earlier, as well as the transition of the entire industry by February 2030 or earlier, an easily achievable goal. At NAB 2025, leading ATSC 3.0 (also known as NextGen TV) technology providers will showcase a cloud-native NextGen TV demonstration on a special broadcast channel in Las Vegas that Sinclair set up specifically to showcase what a full-spectrum NextGen TV broadcast can achieve.\n\nOrdinarily, stations transitioning to ATSC 3.0 must replicate much of their current equipment and operations – including encoders, packagers, schedulers, and more – which must then be configured. With cloud-based broadcasting, stations can acquire preconfigured broadcast air chains that will save capital investment and time – helping to speed a successful transition to ATSC 3.0 and unlock the future of television for viewers and broadcasters.\n\nSinclair is already running automation and playout from the cloud. Completing the broadcast chain, this demonstration will showcase a cloud-based broadcast system which includes an Ateme Titan Live encoder feeding the ENENSYS MediaCast ATSC 3.0 packager, which in turn feeds ENENSYS SmartGate ATSC 3.0 broadcast schedulers/gateways. All components are implemented in software and their instances are deployed natively within the same AWS Virtual Private Cloud (VPC) leveraging multicast capabilities and utilized natively.\n\nThis demonstration highlights the significant efficiencies gained by deploying encoders in the cloud, enabling broadcasters to dynamically scale resources based on demand while reducing on-premises hardware requirements. The configuration uses a single ROUTE signaling server to feed multiple broadcast gateways, creating a streamlined workflow that optimizes infrastructure costs while maintaining broadcast-grade quality and reliability.\n\nThe cloud-based system will broadcast an over-the-air lineup of channels, including 4K Advanced HDR content, Sinclair’s KSNV Las Vegas station programming, popular Sinclair national diginets (Comet, CHARGE! TBD/ROAR and The Nest), and AWS' live content originating from the show floo...