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Quest® Brand Launches First National TV Campaign to Empower People on Their Personal Quests
Campaign Celebrates Four Rookies with Favorite Quest Products Including NEW Frosted Cookies DENVER, Oct. 6, 2021 /PRNewswire/ -- Quest Nutrition, part of The
About this update from The Simply Good Foods Company
[{"type":"text","content":"Campaign Celebrates Four Rookies with Favorite Quest Products Including NEW Frosted Cookies\n\n\nDENVER, Oct. 6, 2021 /PRNewswire/ -- Quest Nutrition, part of The Simply Good Foods Company (Nasdaq: SMPL), is launching its first national TV campaign, celebrating individuals on their own personal quests. The flight of ads highlights the stories of four rookies, along with favorite and new Quest products, that embody the brand mission of delivering athlete-worthy nutrition in foods consumers crave, while supporting individuals on their personal quests. Through the campaign, Quest is highlighting a rookie as anyone learning something new, starting a new job or challenging themselves with a new project fueled by passion. \nExperience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8962551-quest-brand-launches-national-tv-campaign/ \nQuest partnered with four rookies for this campaign - two rookie professional athletes: Didi Richards, a WNBA rookie and Ian Book, a NFL rookie. Rounding out the talent is Jacory Harris, a professional football player turned firefighter, and Jade Alexis, businessperson turned Certified Yoga Instructor. These individuals highlight that you do not have to be an athlete to benefit from the great taste and nutrition that Quest products offer. The featured products are the Quest Gooey Caramel Candy Bar, Quest Chocolate Chip Protein Cookies, Quest Chocolate Caramel Pecan Hero Bar, and the newly launched Quest Frosted Cookies. \n\"If the last 20 plus months have taught us anything, it's that each one of us is a rookie on our own quest to try something new or take on a new challenge. We believe in providing athlete-worthy nutrition for anyone who wants their personal quest for better health to be a fun and rewarding experience,\" said Linda Zink, Chief Marketing Officer of Quest Nutrition at Simply Good Foods. \"Rookies should be encouraged, celebrated and supported, and Quest is looking to do just that with the launch of our new Rookie Campaign.\"\nIn addition, Quest is introducing its own rookie, a new rookie product – Quest® Frosted Cookies – to its delicious lineup to give consumers a way to enjoy tasty treats that don't work against their nutritional goals. These soft-baked, bite-sized cookies are enrobed in either a birthday cake or chocolaty coating that satisfies yo...