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Atkins® Brand Launches #AtkinsSmallWins Campaign To Empower People to Celebrate Small Wins and Live Healthy Lives
Consumers Can Share Their Own Small Wins on Instagram for a Chance to Win Prizes DENVER, Oct. 12, 2021 /PRNewswire/ -- Atkins® brand, part of The Simply Good
About this update from The Simply Good Foods Company
[{"type":"text","content":"Consumers Can Share Their Own Small Wins on Instagram for a Chance to Win Prizes\n\n\nDENVER, Oct. 12, 2021 /PRNewswire/ -- Atkins® brand, part of The Simply Good Foods Company (Nasdaq: SMPL) is kicking off a five-week campaign that celebrates small wins – the simple steps or attainable goals that can help people improve overall health and wellness. This campaign will be hosted on Atkins' Instagram page @AtkinsNutritionals and will feature weekly challenges where consumers can participate and win prizes each week. \n\n \n \n \n \n \n \n\n \nThe tribulations of the COVID-19 pandemic over the past 18 months have caused many people to reflect and spark a plan of action to make positive health changes in their lives. According to 350 health-oriented individuals that were surveyed by Pollfish last month1:\n96% believe that taking small steps or setting milestones is the best way to reach their health goals 65% are trying to lose weight 59% are trying to eat a better diet 38% believe that nutrition is most important to them for a healthy lifestyle\"At Atkins, we believe that proper nutrition is core to good health and is an integral part of a holistic lifestyle for overall wellness,\" said Scott Parker, Chief Marketing Officer at Atkins. \"Creating small changes and simple swaps to reduce carbs and sugar is just one example. We have launched #AtkinsSmallWins which will empower and motivate consumers to celebrate small wins to make changes in various aspects of their lives that can reap big rewards,\" said Parker. \nTo help consumers reach these goals, Atkins has curated a collective of challenges on their Instagram page @AtkinsNutritionals focused on the top areas of concern among consumers: nutrition, physical health & fitness, mental health, financial health, and home & organization. The challenges will be formatted in small steps or milestones and led by various influencers and experts in their fields, empowering consumers to set these attainable goals to help improve overall wellness. The program will feature influencer tips and content that encourages consumers to participate with a chance to win prizes. \nEach week will focus on a different health focus area: \nWeek of 10/11: Physical Health & Fitness Sample Small Wins Tip: Start your day off with a walk around the block or incorporate strength training into your daily routine b...