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Atkins Unveils "Atkins Way" Campaign with Rob Lowe, Highlighting New Product Innovations for Weight Wellness
DENVER, Sept. 4, 2024 /PRNewswire/ -- Atkins, the industry pioneer of the low-carb lifestyle movement, today introduced a new creative campaign, "Atkins Way,"
About this update from The Simply Good Foods Company
[{"type":"text","content":"DENVER, Sept. 4, 2024 /PRNewswire/ -- Atkins, the industry pioneer of the low-carb lifestyle movement, today introduced a new creative campaign, \"Atkins Way,\" a bold embodiment of the brand's new emotional brand positioning along with a series of new product offerings.\n\n \n \n \n \n \n \n\n \nBy implicitly and insightfully acknowledging the feelings of isolation and frustrations that many experience, Atkins Way offers a better way, providing freedom from a lifetime of dieting through a delicious and joyful approach to eating. In this new campaign, Rob Lowe, who has been an Atkins advocate for more than two decades, serves as a relatable and aspirational tour guide.\nAtkins Strong: Support for a Weight-Wellness Journey, the Atkins WayAtkins Strong is a groundbreaking new line of products designed to be an ally to individuals working hard to keep the weight off following their GLP-1 journeys or to anyone trying to live healthy and increase their protein. These High Protein Shakes are a delicious way to satisfy hunger and nourish the body with the nutrients it wants and needs.\nAtkins Strong High Protein Shakes offer 30 grams of protein and 7 grams of prebiotic fiber per serving, available in creamy Milk Chocolate, Vanilla, and Chocolate Peanut Butter flavors. Each are gluten-free, low-glycemic, keto-friendly and contain only 2 grams of net carbs and 1 gram of sugar per serving.\nAtkins Coffee House Collection Latte Meal Bars: Barista-Approved ProteinThe Coffee House Collection Latte Meal Bars are a first-of-its-kind, providing as much caffeine as a cup of coffee, while ultimately satisfying sweet cravings. Made with real coffee, bars are available in Mocha and Vanilla Latte flavors, each offering 15 grams of protein, 2 grams of sugar, 4 net carbs, and 15 grams of fiber to keep energy levels up throughout the day.\nAtkins Endulge Truffles: All Truffle, Without the Trade-OffsAtkins Endulge Truffles are a guilt-free indulgence – available in Milk and Dark Chocolate varieties, they feature a velvety ganache center, covered in a thin layer of chocolate. With only 2 grams of net carbs per serving, Atkins is the only low-carb, low-sugar truffle option on the market. Made to be enjoyed at home or on-the-go, these truffles are the perfect way to satisfy that sweet craving.\nAtkins Endulge Gummy Bears: Bursting with Flavor, Not SugarAtk...