Business
AI Discovery Surges: Similarweb's 2025 Generative AI Report Says
TEL AVIV, Israel, December 02, 2025--Similarweb (NYSE: SMWB), a leader in digital intelligence, today released the 2025 Generative AI Landscape: From Platforms to Pathways, the definitive view of how Gen AI is reshaping discovery and decision-making across the web, and what it means for brand strategy, marketing performance, and customer acquisition. The report analyzes billions of web and app signals to quantify Gen AI adoption, referral patterns, and the emerging metrics that are reshaping how
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