Business
4D AI Integration with Global Demand-Side Platform
4D AI Integration with Global Demand-Side Platform.
About this update from Silver Bullet Data Services Group Plc
[{"type":"text","content":"\n\n8 January 2025\n \nSilver Bullet Data Services Group plc\n(\"Silverbullet\", the \"Company\" or, together with its subsidiaries, the \"Group\")\n \nSuccessful Integration of 4D AI with Leading Global Demand-Side Platform\n \nSilverbullet, a provider of AI driven digital transformation services and products, is pleased to announce that it has completed the roll-out and integration of its 4D AI Advanced Contextual pre-bid targeting capabilities into a leading global demand-side platform (the \"DSP\").\n \nThe DSP, which empowers advertising buyers through a self-service, cloud-based platform, is owned by a Nasdaq listed global technology company with annual revenue of approximately $2 billion. From video to display, mobile, and connected TV, it enables advertisers to manage and optimise digital campaigns across a variety of formats and devices and has been a significant driver in the shift towards programmatic advertising, where ads are bought and sold in real time using automated processes rather than through traditional manual negotiations.\n \nGlobal programmatic advertising market is projected to grow at a compound annual growth rate (CAGR) of 22.8% from 2024 to 2030*, with the contextual advertising market expected to reach $468.17 billion by 2030*, and this integration feeds into that marketplace addressing the escalating demand for privacy-first, AI-driven solutions in an era where cookies and third-party data signals are diminishing.\n4D AI data will be made available within the partner DSP as simple to use unique contextual segments (clusters of similar consumers) to allow programmatic buyers to tap into its proprietary AI computer-vision based video classification and advanced AI semantic display classification to accurately deliver advertisements in the most relevant context across premium Connected TV (CTV), Online Video (OLV) and Display inventory. 4D AI will receive a percentage of revenue in respect of every advertiser dollar spent using its unique segments. Additionally, these pre-bid targeting segments are seamlessly integrated with the 4D AI Insights Platform, providing advertisers with actionable insights, optimisations and measurement to enhance campaign performance during and post the advertising campaign.\n \nThis milestone underscores 4D AI's commitment to delivering cu...