Business
4D AI Contracts and Appointment of Joint Broker
4D AI Contracts and Appointment of Joint Broker.
About this update from Silver Bullet Data Services Group Plc
[{"type":"text","content":"\n\n14 August 2024\nSilver Bullet Data Services Group plc\n \n(\"Silverbullet\" or the \"Company\", or, together with its subsidiaries, the \"Group\")\n \n4D AI New Integration Contracts and Appointment of Joint Broker\n \nSilverbullet (AIM: SBDS), a provider of AI driven digital transformation services and products, is pleased to announce significant integration contracts and partnerships for 4D, the Company's contextual marketing AI product.\n \nLeading Programmatic Ad Buying Platform Integration Contract\n \nSilverbullet has secured a new contract to integrate its 4D AI technology with one of the world's largest programmatic self-service advertising buying platforms. This partnership enables advertisers to execute campaigns across multiple formats, including Video, Connected TV (\"CTV\"), and Display, by leveraging 4D's advanced contextual data set. The Ad Buying Platform transacts US$9.6 billion of spend on its platform, currently growing at a rate of over 20% year over year. With the rapidly expanding global programmatic addressable market projected to reach approximately US$799 billion by 20281, this partnership is ideally positioned for 4D to benefit from brands' spending on the partner platform.\n \n4D Mobile Leading AD exchange Integration\n \nSilverbullet has launched 4D Mobile, an advanced contextual targeting and insights solution for privacy-first mobile advertising. This has been achieved through a new integration with a leading Mobile APP advertising exchange which manages 10 billion mobile app advertising requests daily. 4D's data will be used to improve the outcomes of display, video and CTV ad campaigns within the mobile app environment.\n \nIn response to Apple's recent privacy and security announcements, including the introduction of Apple Intelligence2, there is very limited data available for advertisers to target consumers within mobile apps. 4D Mobile provides a timely solution, enabling advertisers to leverage 4D's advanced contextual data to target mobile advertising in a privacy-first, compliant manner. This innovative offering is well-positioned to address the growing mobile advertising market, which is poised to reach US$352.70 billion3 in 2024 and US$761.25 billion by 20324. 4D Mobile empowers advertisers to deliver personalised and relevant ad content w...