Jambo Mobile, Mediaedge:cia and Zoom Media partner to launch Canada's First National Bluetooth Marketing Campaign for Ford of Canada

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[{"type":"text","content":"\n\n\n\nTORONTO, Nov. 13 /CNW/ - Jambo Mobile Solutions Inc., a fully integrated\nmobile media company and a member of the SilverBirch Inc. (TSX-V: SVB) group\nof companies, announced today the launch of Canada's first national Bluetooth\ntechnology marketing campaign for the launch of SYNC - the latest voice\nactivated in-car communication system available exclusively on new Ford\nvehicles. The Ford SYNC Bluetooth campaign is scheduled for launch on November\n12, 2007 and will be live in eight markets across Canada in both official\nlanguages.\n\n\nJambo worked closely with Zoom Media to integrate Bluetooth technology\ninto physical media advertisement frames for this program. When consumers are\nwithin range of the Bluetooth transmitters they will receive a message on\ntheir cell phone stating that they are receiving a message from Ford SYNC. If\nthe consumer chooses to accept the message, he or she will receive a 20 second\nFord SYNC video or a Ford SYNC branded mobile wall-paper, with no cost to the\nconsumer.\n\n\n"This national Bluetooth campaign is the first of its kind in Canada and\nwe are very excited about the overall potential. It is an innovative way to\nreach consumers and we're happy to be working with Ford and Zoom Media who are\nkeen to be leaders in this space", said Derek Colfer, VP Strategy, Jambo\nMobile.\n\n\n"SYNC is one demonstration of our commitment to innovation and forward\nthinking, and we wanted a communication strategy that fit this thinking.\nImplementing Bluetooth enabled posters delivered on that strategy," said Terry\nSpyropolous, Marketing Communications Manager, Ford of Canada.\n\n\nAbout Jambo Mobile Solutions Inc.\n\n\nJambo Mobile Solutions (www.jambomobile.com) is a fully integrated mobile\nmedia company with capabilities in mobile messaging and mobile content\ndelivery. Jambo provides cross-carrier connectivity to over 230 million cell\nphones in North America. Jambo is a SilverBirch (TSX-V: SVB) digital media\ncompany. For more information visit www.silverbirchinc.com.\n\n\n","length":2111,"tagName":"div"}]

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