Business
TV adverts for Santa Calling
TV adverts for Santa Calling.
About this update from Shuka Minerals Plc
[{"type":"text","content":"\n TV Commerce Holdings PLC\n01 December 2005\n\n\n\n Jingle bells, jingle bells... 'It's for yoo-hoo'\n\n\n\n1 December 2005: Thousands and thousands of disbelieving children can expect a\ntelephone call from Santa this Christmas thanks to a project due to be announced\ntomorrow by AIM-quoted interactive media group TV Commerce.\n\nTheir parents will be able to arrange for the call from Santa by telephoning a\nnumber advertised on nationwide TV from tomorrow until December 23. Santa will\ncall back on Christmas Eve.\n\nThe ads will run on ITV, GMTV, Channel 5, Channel 4 and selected SKY channels.\n\nThe 'Santa Calling' service allows adults to book a personalised message taking\naccount of such details such as the child's age and whether the child is a boy\nor girl. Callers arrange what time they want the call back on Christmas Eve.\n\nThe technology used, developed by PNC Telecom Ltd, can handle thousands of\nsimultaneous outbound calls to cope with expected demand. The service has been\npopular in the United States for some years.\n\nTV Commerce will share revenues generated by the premium rate calls with PNC\nTelecom and British Telecom. TV Commerce will receive approximately £3 for each\ncall.\n\nTV Commerce CEO Vince Stanzione said: 'This is an innovative use of hi-tech\ntelephone technology to deliver a great service with mass appeal. The charge\ngoes directly to telephone bills, and the whole booking process takes only a few\nminutes.'\n\nPNC Managing Director Darren Jones added: 'We are delighted to be working in\npartnership with TV Commerce on this exciting project and look forward to taking\nmore of our compelling concepts to the mass market through the medium of \ntelevision.'\n\n\nFor further information please contact:\n\nVince Stanzione, CEO, TV Commerce plc: +44 (0) 1908 330 747\n +44 (0) 7712 651 777\nAllan Piper, First City Financial Public Relations: +44 (0) 207 436 7486\n +44 (0) 7736 064 982\n\n\n\n\n\n This information is provided by RNS\n The company news service from the London Stock Exchange \n ","length":2313,"tagName":"div"}]