Business
ESW and Scholl Partner to Accelerate Cross-Border Ecommerce Expansion Across 50+ Markets
MILAN, December 18, 2025--ESW announced an expanded partnership with Scholl, in collaboration with Shopify and Arsenalia, to accelerate the brand’s international rollout.
About this update from Shopify Inc.
[{"type":"text","content":"Expansion leverages ESW’s cross-border capabilities alongside Shopify’s infrastructure and Arsenalia’s strategic consultancy to power Scholl’s global DTC growth.","length":161,"tagName":"p","attribs":{}},{"type":"text","content":"MILAN, December 18, 2025--(BUSINESS WIRE)--ESW, the leading global direct-to-consumer (DTC) ecommerce provider, today announced an expanded partnership with Scholl, executed in close collaboration with Shopify and Arsenalia, to accelerate the brand’s international ecommerce rollout across more than 50 markets.","length":311,"tagName":"p"},{"type":"text","content":"The partnership brings together Shopify’s platform infrastructure, Arsenalia’s strategic vision and operational excellence, and ESW’s Merchant of Record cross-border capabilities to enable Scholl to scale its global DTC footprint through a fully localised, compliant, and operationally streamlined model.","length":304,"tagName":"p"},{"type":"text","content":"Scholl selected ESW as it sought a partner capable of simplifying cross-border complexity while maintaining full control of its platform and customer data. ESW’s native Shopify integration, combined with seamless coordination with Arsenalia, enables the brand to launch and scale international markets with speed and consistency. Rollout began with Scholl's domestic market and Europe, including the United Kingdom and Switzerland, and will continue with more than 30 additional markets such as India, Brazil, Mexico, Indonesia, and key territories in the Middle East.","length":572,"tagName":"p"},{"type":"text","content":""With this collaboration, Scholl is able to bring our products to more consumers around the world through a frictionless, high-quality direct-to-consumer experience," said Barbara Freti, Chief Commercial Officer of Scholl. "ESW, Shopify, and Arsenalia have created a scalable foundation that supports our international ambitions and ensures our brand is represented with excellence in every market."","length":419,"tagName":"p"},{"type":"text","content":"As the partnership progresses, all three organizations are working together to ensure Scholl’s global expansion is supported by a scalable, future-proof foundation. This collaboration not only streamlines the technical and operational elements of cross-border commerce but also ensures each new market launch b...