Dotdigital Group plc acquires Alia Software Inc. to power smarter audience growth and accelerate Shopify expansion

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[{"type":"text","content":"The acquisition adds high-growth, AI-driven web conversion solutions to Dotdigital's existing customer experience and data platform (CXDP); unlocking cross-sell opportunities and expanding recurring revenue. ","length":216,"tagName":"p"},{"type":"text","content":"LONDON, March 4, 2026 /PRNewswire/ -- Dotdigital Group plc (AIM: DOTD), a leading provider of an AI-powered customer experience and data platform (CXDP) for intelligent, personalised marketing at scale, today announces the acquisition of Alia Software Inc. ("Alia"), an AI-powered pop-up and email/SMS list-growth platform built exclusively for merchants on Shopify.","length":376,"tagName":"p"},{"type":"image","alt":"Dotdigital Group Logo","displaySize":"","headline":null,"caption":"Dotdigital Group Logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":75,"url":"https://media.zenfs.com/en/prnewswire.com/f6ae54d1b332feef098f28b34ac4574c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/H8FYm2G_.1ACLBfAti5nqQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTEzMjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/f6ae54d1b332feef098f28b34ac4574c","width":400,"height":75},"resize_sm":{"url":"https://s.yimg.com/ny/api/res/1.2/HHTQfOtKEeAY3L2S44oBjg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTEyMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/f6ae54d1b332feef098f28b34ac4574c","width":400,"height":75}}},{"type":"text","content":" ","length":6,"tagName":"p"},{"type":"text","content":"The acquisition strengthens Dotdigital's ability to help brands convert anonymous website visitors into known, high-value customers, capturing first- and zero-party data at the very start of the customer journey and activating it across email, SMS and other digital marketing channels.","length":289,"tagName":"p"},{"type":"text","content":"Delivering measurable growth for merchants","length":42,"tagName":"p"},{"type":"text","content":"Alia enables e-commerce brands to drive higher visitor-to-subscriber conversion through intelligent, brand-aligned pop-ups and interactive experiences. Using AI-driven testing and data-based targeting, the platform continuously optimises when and how visitors are engaged, helping merchants grow email and SMS audiences while protecting brand experience.","length":354,"tagName":"p"},{"type":"text","content":"For cu...

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