Business
Cat's Out of the Bag: Birdie & Louie on Winning Streak - Scores UNFI Excellence Award, Lands on INC 5000, and Hits Shopify Milestone
Birdie & Louie is celebrating a triple win in 2025 — earning the coveted UNFI Supplier Circle of Excellence Award, securing a spot on the prestigious Inc. 5000 list for the third time, and surpassing 10,000 direct-to-consumer orders on Shopify in just six months. From industry accolades to explosive e-commerce growth, the family-owned premium pet food brand is proving that purpose-driven business and exceptional performance go paw-in-paw, all while continuing to feed pets in need through its nat

About this update from Shopify Inc.
[{"type":"text","content":"WETUMPKA, Ala., Aug. 13, 2025 /PRNewswire/ -- Birdie & Louie is celebrating a triple win in 2025 — earning the coveted UNFI Supplier Circle of Excellence Award, securing a spot on the prestigious Inc. 5000 list for the third time, and surpassing 10,000 direct-to-consumer orders on Shopify in just six months. From industry accolades to explosive e-commerce growth, the family-owned premium pet food brand is proving that purpose-driven business and exceptional performance go paw-in-paw, all while continuing to feed pets in need through its nationwide "With Love, Birdie & Louie" campaign.","length":614,"tagName":"p"},{"id":"7CAxGexiSHY","subtype":"videoIframe","type":"youtube","url":"https://www.youtube.com/embed/7CAxGexiSHY","width":560,"height":315,"anchorId":"39b1c2ec-da2f-55d0-b4f0-6b114ad5aa74"},{"type":"text","content":"UNFI Supplier Circle of Excellence Award","length":40,"tagName":"p"},{"type":"text","content":"Birdie & Louie was recognized as a 2025 Supplier Circle of Excellence Award winner by United Natural Foods, Inc. (UNFI), North America's premier food wholesaler, during its annual Holiday and Winter Selling Show at Mohegan Sun in Uncasville, Conn.","length":255,"tagName":"p"},{"type":"text","content":"UNFI's Supplier Circle of Excellence Awards honor suppliers who demonstrate exceptional performance and partnership—driving category growth, bringing purposeful innovation to market, and delivering value to retailers and communities.","length":237,"tagName":"p"},{"type":"text","content":""This year's Supplier Circle of Excellence Award winners represent the best of our industry," said Sandy Douglas, UNFI CEO. "Their leadership, creativity, and commitment to excellence in an increasingly competitive market is defining the future of the consumer-packaged goods and grocery retail industries."","length":331,"tagName":"p"},{"type":"text","content":""Being recognized for an award that highlights our core values—delivering functional, premium food at affordable prices, executing in every department, and most importantly, investing in our consumers and communities—is an honor we deeply value," said Matt & Chas Worthy, Co-Founders of Birdie & Louie. "Because that's what the Birdie & Louie community is to us—Family, first and foremost.""...