Press release
Shoe Carnival Blazes into Back-to-School with Terry Crews as New “Spokesfeet” and a Chance at Over $1 Million in Cash and Prizes in New Megastar Giveaway
New campaign highlights the retailer’s ability to pass big savings onto customers by only paying for a part of the famous actor – his feet EVANSVILLE,
About this update from Shoe Carnival, Inc.
[{"type":"text","content":"\nNew campaign highlights the retailer’s ability to pass big savings onto customers by only paying for a part of the famous actor – his feet\n\n\n EVANSVILLE, Ind.--(BUSINESS WIRE)--\nShoe Carnival, Inc. (Nasdaq: SCVL), a leading retailer of footwear and accessories for the family, has launched a new back-to-school campaign with actor, television host, and entrepreneur Terry Crews that kicks off the company’s biggest season of savings on top footwear brands, customer giveaways and community giving.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230801877537/en/As the new face of Shoe Carnival's creative back-to-school campaign - \"Spokesfeet\" - Terry Crews is kicking off the company's biggest season of savings on top footwear brands, customer giveaways and community giving. (Photo: Business Wire)\nThe tongue-in-cheek campaign features a different side of Crews, famous for his megawatt smile and muscular physique. In his role as “Spokesfeet” the spots feature Crews’ less famous – and less expensive – feet, celebrating Shoe Carnival’s ability to pass savings onto its customers with the best back-to-school deals on top brands like Nike, HEYDUDE, adidas and more.\n\n\n“Terry was a natural choice for our campaign,” said Mark Worden, President and Chief Executive Officer of Shoe Carnival. “He grew up in a family that, like Shoe Carnival customers, understood the importance of value. Terry also shares our value of community engagement, including his longtime relationship with our back-to-school partner, the Boys & Girls Club of America.”\n\n\nThe collaboration with Shoe Carnival is a natural one for Crews, who grew up in the Midwest and has focused much of his charitable giving on youth causes.\n\n\n“I’m thrilled to partner with Shoe Carnival to help put cool shoes within reach for all families as they gear up for another school year,” said Terry Crews. “Growing up in Flint, Michigan, I know first-hand how important shoes are for kids and how much saving on those shoes matters to hardworking families.”\n\n\nThe new campaign can be viewed here.\n\n\nA Back-to-School Season Filled with Savings, Giveaways and Giving Back\n\n\nShoe Carnival offers something for everyone this back-to-school season with big savings in-store and online, chances to win cash and prizes in-store e...