Business
TmaxSoft and Shinhan DS Forge Strategic Partnership to Accelerate Digital Transformation in Southeast Asia
TmaxSoft announced a strategic partnership with Shinhan DS to jointly advance digital transformation initiatives in Southeast Asia on June 23.
About this update from Shinhan Financial Group Co., Ltd.
[{"type":"text","content":"HO CHI MINH CITY, Vietnam, June 23, 2025 /PRNewswire/ -- TmaxSoft announced a strategic partnership with Shinhan DS to jointly advance digital transformation initiatives in Southeast Asia on June 23.","length":204,"tagName":"p"},{"type":"image","alt":"TmaxSoft CEO Hyongyong Lee (right) and Shinhan DS CEO Bokki Min (left) pose for a photo following the signing of a strategic partnership in Ho Chi Minh City, Vietnam. The two companies will collaborate on digital transformation (DX) initiatives across Southeast Asia.","displaySize":"","headline":null,"caption":"TmaxSoft CEO Hyongyong Lee (right) and Shinhan DS CEO Bokki Min (left) pose for a photo following the signing of a strategic partnership in Ho Chi Minh City, Vietnam. The two companies will collaborate on digital transformation (DX) initiatives across Southeast Asia.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/5467c2cbdc2af1750d3ec7633386b2f4"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/ra58ATyPwCxJoNy9l4f4Ww--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/5467c2cbdc2af1750d3ec7633386b2f4","width":400,"height":267}}},{"type":"text","content":"This partnership follows a Memorandum of Understanding (MoU) signed in May, in which TmaxSoft and Shinhan DS agreed jointly drive digital transformation across Southeast Asia. At the signing ceremony, held at Shinhan Financial Group's newly opened office in Ho Chi Minh City, Vietnam, CEOs Hyongyong Lee (TmaxSoft) and Bokki Min (Shinhan DS), along with senior executives, reviewed customer needs and industry trends, reinforcing their shared commitment to global expansion through strategic collaboration.","length":510,"tagName":"p"},{"type":"text","content":"Executives from both organizations held in-depth discussions on key areas for cooperation, including customer service operations, technical support, and the exchange of skilled personnel. These discussions further refined a comprehensive collaboration model and aligned joint business strategies. Through this partnership, TmaxSoft aims to deliver its core enterprise solutions, including JEUS and WebtoB to the Vietnamese market via Shinhan DS, establishing a comprehensive cooperation model tailored to local business needs.","length":...