Motiva Announces Commercial Team Reorganization and Executive Appointments

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[{"type":"text","content":"HOUSTON, Dec. 1, 2025 /PRNewswire/ -- Motiva Enterprises LLC today announced a strategic reorganization of its Commercial organization, effective December 1, 2025. This restructure separates Marketing & Sales into its own standalone department, reporting directly to President & CEO Jeff Rinker. The change reflects Motiva's commitment to strengthening customer engagement and aligning commercial strategies with the dynamic needs of its wholesaler customers.","length":471,"tagName":"p"},{"type":"image","alt":"Colleen Murphy-Smith, Executive Vice President, Marketing & Sales","displaySize":"","headline":null,"caption":"Colleen Murphy-Smith, Executive Vice President, Marketing & Sales","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/75d2dce51c47bbfb0d7f772a04824fc3"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/DK1_BTjZ9bPhXoJqlDve5Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/75d2dce51c47bbfb0d7f772a04824fc3","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2835189/Motiva_Colleen_Murphy_Smith.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Colleen Murphy-Smith Has Been Named Executive Vice President, Marketing & SalesIn her new role, Murphy-Smith will join Motiva's Executive Leadership team and oversee its branded and unbranded fuel sales across more than 4,000 retail stations throughout Texas, the Southeast, and the Mid-Atlantic. She will also oversee the continued expansion of Motiva's base oils business as part of the Aramco Base Oils Alliance.","length":433,"tagName":"p"},{"type":"text","content":"With more than 30 years of experience in retail strategy, fuel sales, marketing, and base oils at Motiva and Shell, Murphy-Smith brings deep industry expertise and proven leadership to this role. Since joining Motiva in 2009, she has held multiple senior-level roles, including Marketing General Manager, Base Oils Director, Vice President of Product Sales, and most recently, Vice President of Fuel Sales & Marketing.","length":422,"tagName":"p"},{"type":"text","content":""Colleen's leadership and customer-first approach have been key to advancing Motiva's marketing strategy and strengthening our position a...

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