Business
SharpLink Gaming Issues CEO Letter to Shareholders
MINNEAPOLIS, MN / ACCESSWIRE / August 28, 2023 / Rob Phythian, Co-Founder and CEO of SharpLink Gaming Ltd. (NASDAQ:SBET) ("SharpLink" or the "Company"), a
About this update from Sharplink, Inc.
[{"type":"text","content":"MINNEAPOLIS, MN / ACCESSWIRE / August 28, 2023 / Rob Phythian, Co-Founder and CEO of SharpLink Gaming Ltd. (NASDAQ:SBET) (\"SharpLink\" or the \"Company\"), a pioneer of targeted, data-driven fan activation and conversion solutions for the U.S. sports betting and iGaming industries, today issued the following letter to the Company's shareholders outlining SharpLink's growth strategies and providing key performance indicators (\"KPIs\") by which the Company's progress can and should be measured as SharpLink continues to evolve. Phythian states:\"SharpLink is on a mission to have a profound impact on the U.S. sports betting industry - not just by improving prevailing methods for reaching and converting sports fans into sports bettors, but by fundamentally changing how we:connect with and entertain fans wherever they are;seamlessly tap into each fan's affinity for the sports, teams and players they love through quality articles, free-to-play games, real money fantasy sports and contests, polls, quizzes and other content that deeply resonates, educates, entertains and inspires fans to return again and again; andinvoke calls to action that result in highly personalized and ‘sticky' user experiences, quantifiable conversions to sports bettors and active sports product consumers and, of course, profitable revenue growth for SharpLink and our valued customers and business partners.\"Over the past 18 months, our team has focused on executing defined strategies to acquire or organically produce vital, foundational building blocks, significantly advancing our tech-driven growth platform. Chief among these strategies was acquiring an affiliate marketing company with proven experience in performance-based marketing and methodologies; completing the merger with SportsHub, which brought SharpLink a powerful line-up of proprietary fantasy sports gaming assets; and expanding our technology development team with hand-picked IT specialists and industry respected leadership.\"SharpLink has invested considerable time and money to bring together strong assets, technical capabilities and leadership to build our intelligent C4 solution. As we and our investors look to measure the accretive nature of these strategic moves, we are sharing our internal KPI's that align directly with each C4 component:Connect is measured by AUDIENCE - reaching more fans ac...