Business
SharpLink Gaming Creates Free-To-Play Survivor Fantasy Game for SB Nation
Industry Leader in Free-to-Play Games Introduces New "Second Chance" Survivor Format with Contextual DraftKings Betting IntegrationsMINNEAPOLIS, MN /
About this update from Sharplink, Inc.
[{"type":"text","content":"Industry Leader in Free-to-Play Games Introduces New \"Second Chance\" Survivor Format with Contextual DraftKings Betting IntegrationsMINNEAPOLIS, MN / ACCESSWIRE / August 29, 2023 / SharpLink Gaming Ltd. (NASDAQ:SBET) (\"SharpLink\" or the \"Company\"), a pioneer of targeted, data-driven fan activation and conversion solutions for the U.S. sports betting and iGaming industries, today announced it has partnered with SB Nation, Vox Media's collection of nearly 200 fan-centric sports team communities, to create a new free-to-play survivor-style fantasy game for the 2023/2024 NFL football season. The game is set to go live Friday, September 1, 2023, and will be available across SB Nation's slate of team-centric NFL sites. The game will feature a unique \"Second Chance\" function, whereby users may reenter the game after Week 5 of the NFL season should they be ousted prior. SB Nation will be offering cash prizes to each NFL site's survivor for the Full Season competition and the Second Chance competition.\"Free-to-play games are one of the most underutilized assets for U.S. sports companies looking to offer a more robust experience to its fan base, increase revenue and drive traffic to its monetization partners,\" said Rob Phythian, CEO of SharpLink. \"In keeping with SharpLink's core key performance indicators - audience aggregation, engagement, conversion and monetization, our solutions go well beyond a game that simply collects email addresses and drives repeat visits. We are able to capture individualized user data within the game, which in turn reveals opportunities for creating smarter retention and monetization strategies for our clients. We are confident that this experience, designed specifically for SB Nation's network of sites, will help Vox Media meet the goals it has set for fan engagement, new revenue generation and enhance its partner relationships.\"SharpLink will also use its C4 sports betting conversion technology to provide players with live betting opportunities from SB Nation partner, DraftKings. More specifically, a game player picking the Steelers to beat the 49ers in Week 1 will also be presented with betting opportunities for that specific game, and then be routed directly to DraftKings to place a bet, if desired.\"We've been looking for ways to creatively maximize our partnerships while increasing user expe...