Business
SharpLink Gaming and SB22 Join Forces to Deliver AI-Powered Sports Fan Activation Solutions
MINNEAPOLIS, MN / ACCESSWIRE / September 28, 2023 / SharpLink Gaming Ltd. (NASDAQ:SBET) ("SharpLink" or the "Company"), a pioneer of targeted, data-driven fan
About this update from Sharplink, Inc.
[{"type":"text","content":"MINNEAPOLIS, MN / ACCESSWIRE / September 28, 2023 / SharpLink Gaming Ltd. (NASDAQ:SBET) (\"SharpLink\" or the \"Company\"), a pioneer of targeted, data-driven fan activation and conversion solutions for the U.S. sports betting and iGaming industries, and SB22, Inc. today announced that the companies have joined forces to disrupt the current Event Wagering industry with a solution built specifically for U.S. sports betting and iGaming operators. The agreement calls for the full integration of SharpLink's proprietary C4 BetSense, an AI-powered audience acquisition technology, with SB22's GLI-33 Certified Fi22 sports betting platform.Rob Phythian, SharpLink CEO, stated, \"Billions of dollars in recurring revenue is being generated in the U.S. sports betting market annually using outdated and repurposed betting platforms originally designed for the European sports betting market years ago. SharpLink and SB22 have teamed to exploit the power of SharpLink's innovative C4 BetSense through its full integration with SB22's next generation sports betting platform to:promote fan activation and retention offers that are deeply personalized and relevant to each user's individual sports passions, betting preferences and styles of betting;inspire calls to action that are expected to result in more pronounced fan engagement and retention rates for operators;deliver superior online user experiences that, in turn, inspire players to return more frequently to an operator's mobile app to engage in the fun and gameplay; andprovide operators with what is expected to be notably higher rakes of bets wagered through the turkey platform.\"Continuing, Phythian added, \"Building and launching a sportsbook takes tremendous time and money, but that is only part of the battle. You then have to get people to download and use the app to place their bets in a highly competitive market. By teaming with other industry pioneers that are investing in this high growth market, SharpLink is confident that the financial impact we can deliver for forward-thinking sportsbook and casino operators could potentially be profound, unleashing entirely new levels of revenue generation and profitability as the emerging U.S. sports betting market continues to scale and flourish.\"SB22's fully customizable platform is GLI-33 Certified by Gaming Laboratories International and is exp...