Business
SharpLink Gaming and Quintar Join Forces to Produce Immersive, Personalized Sports Betting Experience at Live Sports Events
Companies to Integrate SharpLink’s Cutting Edge C4 Sports Betting Conversion Technology with Quintar’s Innovative Q.reality Augmented Reality Technology
About this update from Sharplink, Inc.
[{"type":"text","content":"Companies to Integrate SharpLink’s Cutting Edge C4 Sports Betting Conversion Technology with Quintar’s Innovative Q.reality Augmented Reality Technology\nMINNEAPOLIS and SANTA CLARA, Calif., Nov. 16, 2021 (GLOBE NEWSWIRE) -- SharpLink Gaming Ltd. (Nasdaq:SBET) (“SharpLink” or the “Company”), a pioneer of game-changing technological solutions and experienced-based services for the U.S. online sports betting industry, and Quintar, Inc., the developer of the world’s first Augmented Reality (AR) centered sport fan technology platform, today jointly announced that the companies have agreed to partner to integrate their respective technologies to produce an AR experience that combines live sporting events with real-time sports betting for sports fans – whether they are at the event or viewing live game action from home on the television. Quintar was founded by former Intel Sports executives, Sankar “Jay” Jayaram and Jeff Jonas. Among other impressive career accomplishments, the pair previously founded virtual reality firm Voke, which was acquired by Intel in 2017 and became a foundational aspect of the technology titan’s sports division. Developed by Quintar’s team of industry veterans from NBA Digital, Turner Sports, Sportvision and Magic Leap, among other iconic companies, Quintar’s proprietary “Q.reality” is a device-agnostic platform designed to deliver sports fans with new, highly dynamic interactive experiences. Using a combination of long range registration to place accurate, dynamic AR content on the field, court or course, and live stereoscopic streaming, Q.reality allows content creators and rights holders to deliver personalized, social and gamification experiences for fans on mobile phones, televisions and AR wearables. SharpLink’s technology development team will work with Quintar’s team to create a fully turnkey platform that will allow sports bettors to participate in live sports events via AR, check game data, compare betting lines, socialize with friends and place bets with multiple sportsbook operators. In addition to integrating their respective proprietary technologies – SharpLink’s C4 engine and Quintar’s Q.reality – SharpLink is tasked with architecting the backend gamification features, including registration, scoring, grading and leaderboard, among other technical elements. Quintar will be responsible for devel...