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SETO Holdings,Inc Acquires CapCity Beverage, LLC to Strengthen U.S. Importation, Distribution Infrastructure, and Brand Acceleration

The acquisition solidifies SETO's control over U.S. importation, compliance, and national distribution-positioning the company to scale its brand portfolio with greater speed, efficiency, and market access. WASHINGTON DC / ACCESS Newswire / December ...

articleSeto Holdings, Inc.December 9, 20253/company/seto-holdings-inc/news/seto-holdings-inc-acquires-capcity-132500456
SETO Holdings,Inc  Acquires CapCity Beverage, LLC to Strengthen U.S. Importation, Distribution Infrastructure, and Brand Acceleration

About this update from Seto Holdings, Inc.

[{"type":"text","content":"The acquisition solidifies SETO's control over U.S. importation, compliance, and national distribution-positioning the company to scale its brand portfolio with greater speed, efficiency, and market access.","length":210,"tagName":"p"},{"type":"text","content":"WASHINGTON DC / ACCESS Newswire / December 9, 2025 / SETO Holdings, Inc. (OTCID:SETO), a publicly traded, vertically integrated consumer brand platform operating at the intersection of premium spirits & wines, experiential marketing, media, and technology, today announced the acquisition of CapCity Beverage, LLC (CapCity), a U.S.-based, federally licensed alcohol importer and wholesaler of wines, spirits and related products.","length":433,"tagName":"p"},{"type":"text","content":"This strategic acquisition significantly expands SETO's operational infrastructure, providing direct control over importation, bonded warehousing, compliance, and national distributor coordination. CapCity will serve as SETO's foundation for U.S. market access, accelerating execution across both open and control states.","length":329,"tagName":"p"},{"type":"text","content":""CapCity isn't just a wholesaler - it's a strategic accelerator," said Janon Costley, Chairman & CEO of SETO Holdings, Inc., "eliminating many of the bottlenecks that slow down execution while providing direct control over compliance, logistics, and national market access. With this infrastructure in place, we can launch brands faster, support our distributor network more effectively, and deliver full-stack value - from import to shelf."","length":473,"tagName":"p"},{"type":"text","content":"CapCity positions SETO to scale its portfolio with speed, precision, and long-term impact, providing SETO the foundation to operate as a full-stack growth platform in the spirits sector. It will also enhance SETO's position within the compliant structure of the U.S. three-tier alcohol distribution system. By internalizing the importation and wholesale distribution, SETO's brand portfolio will have greater control over logistics, regulatory compliance, and market access - while continuing to work exclusively through CapCity's network of regional and national, licensed third-party distributors to reach consumers and deliver scalable value.","length":657,"tagName":"p"},{"type":"text"...

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experiential marketingvertically integratedCapCity Beverage, LLCBeveragemarket accessSETO