Business
SETO Holdings Acquires Preferred Brands USA to Expand National Sales and Brand Management Capabilities
SETO Holdings Acquires Preferred Brands USA to Expand National Sales and Brand Management Capabilities.
About this update from Seto Holdings, Inc.
[{"type":"text","content":"\r\n\r\n \r\n \r\n SETO Holdings Acquires Preferred Brands USA to Expand National Sales and Brand Management Capabilities\r\n \r\n \r\n\r\n\r\nSETO Holdings Acquires Preferred Brands USA to Expand National Sales and Brand Management Capabilities\r\n\r\n\r\n\r\n\r\n\r\nPreferred Brands adds a dedicated national sales platform supporting market development and brand representation across on-premise and off-premise channels WASHINGTON, D.C. / ACCESS Newswire / March 18, 2026 / Seto Holdings, Inc , a publicly traded (OTCID:SETO), vertically integrated total beverage platform, operating at the intersection of consumer packaged goods, sales, marketing, and technology, today announced that it has entered into an agreement to acquire a controlling interest in Preferred Brands USA, Inc ( \"Preferred Brands\"), a premier, beverage sales and brand management agency focused on the spirits and functional beverage sectors. The acquisition adds a dedicated sales and brand management platform to SETO's operations, supporting engagement with national accounts, regional markets, and distribution partners across the United States, which complements SETO's existing import and wholesale distribution capabilities through its wholly owned subsidiary, CapCity Beverage adding a sales execution and brand management layer to the platform. Together, these capabilities support a more integrated approach to market development, including coordinated sales, distribution management, merchandising and brand representation across key U.S. markets.\r\n Founded in 2002 by spirits industry veteran Kathleen \"Cile\" Moreno, Preferred Brands has a 20+ year track record of building breakout spirits brands. Under her leadership, the firm has been instrumental in scaling national brands such as Four Roses Bourbon and others since inception.. With nearly 40 years of industry experience and deep commercial relationships across key distributor networks and retail chains-including RNDC, Publix, Total Wine, ABC Fine Wine & Spirits, Costco, and more-Kathleen has earned a reputation as a trusted operator with executional precision and long-term brand-building expertise.\r\n \"Kathleen and her team understand the difference between placement and performance,\" said Janon Costley, Chairman & CEO of SETO Holdings. \"Preferred Brands is an elite boutique retail and distribu...