Business
ServiceTitan Report Finds 75% of Roofing and Exteriors Contractors Expect Revenue Growth in 2026 Despite Tighter Margins
Roofing & Exteriors Contractors Are Doubling Down on Efficiency to Cut Costs, but with 79% Not Using AI or External LLMs, A Key Link in Their Strategy is
About this update from Servicetitan, Inc.
[{"type":"text","content":"Roofing & Exteriors Contractors Are Doubling Down on Efficiency to Cut Costs, but with 79% Not Using AI or External LLMs, A Key Link in Their Strategy is Missing\nLOS ANGELES, Jan. 14, 2026 (GLOBE NEWSWIRE) -- ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today released its 2026 Roofing & Exterior Market Report, a study of more than 1,000 residential and commercial roofing-focused companies offering gutters, siding, windows, metal roofing, doors, garage doors, and restoration services. The report finds that 75% of contractors expect revenue growth in 2026 and 74% anticipate higher profits, yet profitability remains constrained, with one-third reporting EBITDA margins between 6% and 15%. These findings highlight the need to unlock efficiencies that support scalable growth and combat cost pressures. The report showed that most contractors have yet to adopt the AI and external LLMs that could help. “Persistent cost inflation and labor constraints continue to challenge contractors as they look ahead to the new year, and they likely won’t go away any time soon,\" said Vishal Laddha, Senior Director of Exterior Strategy at ServiceTitan. \"To grow profitably in this environment, contractors have to adjust their playbook and focus on efficiency, smarter resource allocation, and technology that helps them do more with less. AI is a practical tool and when natively embedded into software, it provides contractors with a frictionless way to mitigate the day-to-day challenges that limit revenue growth and key business wins.\" AI is a priority, but mostly still sitting on the sidelinesWhile AI and automation capabilities are increasingly prioritized in tech purchasing decisions for 21% of surveyed contractors, only a minority are actively using them. Businesses 15 years and older, as well as mid-market contractors, show the fastest adoption of AI large-language-model (LLM) tools such as ChatGPT or Gemini. Still, broader usage remains limited, with only 4% using AI features built directly into their CRM, and 25% use external LLM tools. This gap highlights a significant opportunity for contractors to adopt CRMs with embedded, native AI that can leverage contextualized business data. The underutilization of AI highlights a significant opportunity to improve productivity at a time when margins are under pressure. Cost...