Business
Majority of Homeowners Expect Personalized, Digital, and Flexible Experiences in New Consumer Trends Report from ServiceTitan, Synchrony, and Visa
Contractors must adapt to rising expectations around convenience, payment options, and brand trust to win and retain business LOS ANGELES, Sept. 30, 2025
About this update from Servicetitan, Inc.
[{"type":"text","content":"Contractors must adapt to rising expectations around convenience, payment options, and brand trust to win and retain business\nLOS ANGELES, Sept. 30, 2025 (GLOBE NEWSWIRE) -- ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today released its 2025 Consumer Trends in the Trades Report, developed in collaboration with Synchrony and Visa. The report analyzes evolving homeowner preferences and spending behaviors across key demographics, providing actionable insights that contractors can use to help grow their business, elevate customer satisfaction, and build long-term loyalty. “Residential contractors are constantly looking for ways to differentiate themselves and drive growth in an extremely competitive market,” said Chris Petros, Chief Operating Officer at ServiceTitan. “Homeowners today have high expectations for customer service, and expect options tailored to their preferences. Whether that’s communicating with a contractor over the phone or through text, paying with a credit card or from their phone, or getting real-time updates on the status of a job, they want flexibility and transparency. The businesses that lead with empathy, offer choices, and deliver consistently great experiences will earn the trust of consumers, along with their repeat business.” Report Highlights: Generational trends: While consumer spending is largely driven by older generations, a powerful undercurrent is reshaping the future. Today, younger generations are demonstrating a notably stronger tendency than their predecessors to invest in home improvement.^Women as key decision-makers: Women are the primary decision-makers in 65% of remodeling projects in the U.S.1 and they value trust, branding, and clear pricing options in choosing a contractor.2Affluent opportunity: Households earning $100K+ annually are more likely to invest in planned improvements, offering growth potential for contractors who position themselves effectively.3Rising diversity: The next generation of homeowners is significantly more diverse. Among Gen Z customers, 48% identify as non-white.^ Communities of color are projected to drive all net new homeownership through 2040.4Digital engagement: 80% of homeowners begin their search online, yet many report dissatisfaction with the availability of trustworthy reviews, financing info, and digital checkout.**Fle...