Business
Shoppers Drug Mart to Launch Innovative New Beauty Concept Store
TORONTO, March 26 /CNW/ - Shoppers Drug Mart announced today that it will launch an innovative ne...
About this update from Serrano Resources Ltd.
[{"type":"text","content":"\n\n\n\nTORONTO, March 26 /CNW/ - Shoppers Drug Mart announced today that it will\nlaunch an innovative new concept store focused solely on meeting the growing\nhealth and beauty needs of Canadian consumers. In addition to a full-service\npharmacy, the new format will feature an extensive selection of skin care and\ndermatological products and a full range of prestige cosmetic and fragrance\nbrands, all complemented by the friendly, professional advice of highly\ntrained cosmeticians.\n\n\n"Evolving our beauty offering is a key component of our growth strategy."\nsaid Jurgen Schreiber, President and CEO, Shoppers Drug Mart. "This new\nconcept will allow us to offer customers a unique and upscale beauty\nexperience. At the same time, it provides us with a platform from which to\nlaunch new and exciting prestige brands and exclusive lines as we continue to\nexpand our presence in the marketplace."\n\n\nSmaller in size than a traditional Shoppers Drug Mart store, the new\nbeauty concept will encompass approximately 5,000 square feet of selling\nspace. The first of these new stores is scheduled to open in Ontario in July\nof 2008.\n\n\nShoppers Drug Mart is also pleased to announce the appointment of Shelley\nJ. Rozenwald as President of this exciting new concept. Shelley, an icon in\nthe Cosmetic world, is a true visionary and has brought over 100 brands to\nCanada in her career. Her innovative approach to beauty has allowed the\ncosmetics industry to prosper across Canada and reach a new plateau. Shelley\nwas recognized by the industry in 2007 and was awarded the prestigious\nFragrance Lifetime Achievement Award. Shelley has developed innovative retail\ndesign and event marketing programs that are world class. Shelley will be\nresponsible for the development and rollout of the new concept.\n\n\nThis exciting new concept is an extension of the Company's successful\nBeauty Boutique format first launched in 2003. Today, Beauty Boutiques can be\nfound in more than 140 Shoppers Drug Mart and Pharmaprix locations across\nCanada. In addition to this new concept, the Company plans to continue with\nthe roll-out of up to 40 additional Beauty Boutiques at select drug store\nlocations in 2008.\n\n\nAbout Shoppers Drug Mart\n\n\nShoppers Drug Mart Corporation is one of the most recognized and trusted\nnames in Canadian ret...