Business
Shoppers Drug Mart puts more rewards in Canadian pockets with the launch of Shoppers Optimum PLUS
/NOT FOR DISTRIBUTION IN THE UNITED STATES OR OVER UNITED STATES WIRE SERVICES/ TORONTO, Sept. 4 ...
About this update from Serrano Resources Ltd.
[{"type":"text","content":"\n\n\n\n/NOT FOR DISTRIBUTION IN THE UNITED STATES OR OVER UNITED STATES WIRE\nSERVICES/\n\n\nTORONTO, Sept. 4 /CNW/ - Shoppers Drug Mart Corporation (TSX:SC) is\npleased to announce the addition of an enhanced rewards tier to the Company's\npopular Shoppers Optimum loyalty card program. On September 6th, more than\n100,000 Shoppers Drug Mart and Pharmaprix customers will be automatically\nenrolled into the Shoppers Optimum PLUS program, giving them access to\nincremental rewards and exclusive offers.\n\n\n"Today, the Shoppers Optimum program is appreciated and loved by close to\nnine million customers," said Jurgen Schreiber, President and CEO of Shoppers\nDrug Mart. "Since its inception, we've continuously evolved the program,\nfinding innovative ways to reward and inform our cardholders. With the\nintroduction of Shoppers Optimum PLUS, we are recognizing our most loyal\ncustomers by providing them even more rewards and benefits to thank them for\nshopping with us."\n\n\nIn addition to their current Shoppers Optimum benefits, PLUS members will\nenjoy instant "PLUS Points Rewards" when redeeming their Shoppers Optimum\nPoints in-store, representing a points bonus of over 12%. Shoppers Optimum\nPLUS members will also receive email newsletters informing them of exclusive\npromotions including bonus points events, and special vendor offers.\n\n\nShoppers Optimum PLUS membership is easy to attain. Customers that\naccumulate 10,000 regular Shoppers Optimum Points within one calendar year\nwill be automatically elevated to PLUS membership status. These points can be\nearned on thousands of products in-store, including beauty and convenience\npurchases, at over 1,090 Shoppers Drug Mart and Pharmaprix stores across\nCanada. Given the popularity of the current program, it is expected that\nShoppers Optimum PLUS enrolment will increase to more than 450,000 members by\nthe end of 2008.\n\n\nAbout Shoppers Drug Mart\n\n\nShoppers Drug Mart Corporation is one of the most recognized and trusted\nnames in Canadian retailing. The Company is the licensor of full-service\nretail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in\nQuebec). With more than 1,090 Shoppers Drug Mart and Pharmaprix stores\noperating in prime locations in each province and two territories, the Company\nis one of the mos...