Business
Shoppers Drug Mart opens second enhanced beautyBOUTIQUE(TM)
Four thousand square feet of prestige beauty awaits Toronto Eaton Centre customers ...
About this update from Serrano Resources Ltd.
[{"type":"text","content":"\n\n\n\n\n\nFour thousand square feet of prestige beauty awaits Toronto Eaton Centre\n customers\n\n\nTORONTO, Aug. 28, 2013 /CNW/ - Continuing its commitment to give\n Canadians the best beauty experience in retail, Shoppers Drug Mart\n today unveiled its enhanced beautyBOUTIQUE™ at the Toronto Eaton\n Centre.  Featuring 21 prestige brands, this will be the second Shoppers\n Drug Mart location in Canada to offer customers an elevated prestige\n beauty experience. The 4,000 square-foot beautyBOUTIQUE features new\n fixtures, digital signage, an enhanced fragrance and derm areas and\n provides customers with a luxurious retail environment complemented by\n a wide assortment of prestigious brands.\n\n\n\"Our goal was to design a unique and inspiring experience leveraging our\n customer insights in beauty while also integrating emerging customer\n trends,\" said Domenic Pilla, President and CEO, Shoppers Drug Mart.\n \"Shoppers Drug Mart has always pushed the envelope when it comes to the\n beauty category and as a result we have become the market leader in\n mass and prestige cosmetics, fragrances and skin care products and the\n beauty destination of choice for Canadian women.\"\n\n\nThe design was inspired by a gift box and the idea of unravelling a\n ribbon to reveal the present. The ribbon concept can be seen in the\n elements of the store design including the digital signage wrapped\n around the boutique and the finishing elements extending over the\n fixtures to the ceiling. The boutique's design allows customers to feel\n comfortable browsing in an environment that is modern, sleek and\n interactive while also catering to their need to complete their\n shopping quickly.\n\n\n\"It was the right time to evolve and enhance our concept to modernize\n the fixtures, adapt to changing shopping behaviours, incorporate new\n communication vehicles like digital signage and grow our brand\n assortment to include new prestige vendors,\" said Cathy Masson,\n Vice-President Category Management, Shoppers Drug Mart. \"We introduced\n this new concept all while holding true to our principles of\n knowledgeable and unbiased service in an enjoyable and convenient\n shopping experience\".\n\n\nIn addition to a newly designed beautyBOUTIQUE, the renovated store in\n the Toronto Eaton Centre will continue to offer a wide assortm...