Business
Shoppers Drug Mart Corporation reveals details of a beauty masterpiece: Murale(TM)
New beauty concept store will help women discover their own beautiful with an unprecedented selec...
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[{"type":"text","content":"\n\n\n\nNew beauty concept store will help women discover their own beautiful\nwith an unprecedented selection of premium brands and unparalleled\nservice\n\n\nTORONTO, Sept. 2 /CNW/ - Shoppers Drug Mart Corporation (TSX:SC) today\nannounced that beginning this November, it will reveal its innovative and\nexciting new retail beauty concept store: Murale(TM).\n\n\nMurale, a name that is distinctive, expressive and highly suggestive of\nart and beauty, will be a new beauty destination for those seeking\nunparalleled service and access to the world's best beauty brands. Emphasis on\nadvanced dermatological skin care and luxury beauty, an elevated level of\nexpertise, personal service and unbiased advice will come together in an\natmosphere that caters to creativity and accessibility.\n\n\n"Murale is a beauty masterpiece that will give access to the most\ninnovative and leading beauty products, services, consultation, and advice,"\nsays Jurgen Schreiber, President and CEO of Shoppers Drug Mart. "In developing\nthis concept we truly had no boundaries or borders, allowing us to select the\nfinest products and expert services in beauty."\n\n\nThe Company plans to launch two stores prior to the end of 2008. The\nfirst highly anticipated Murale will open in the nation's capital, Ottawa, in\nPlace D'Orleans this November. The concept's premiere in Ottawa will be\nfollowed closely by the opening of Murale's first flagship store in the\nprominent Galerie Place Ville-Marie in Montreal.\n\n\nMurale Beauty Brands\n\n\nShowcasing the best beauty brands from around the globe, Murale will\nhouse over 200 select dermatological, luxury beauty, fragrance and niche\nbrands. Leading the way in prestige cosmetics, Murale will feature trusted and\nsought after brands. Within the dermatological and niche categories, Murale\nwill debut exciting new lines never before available in Canada and some first\nto North America.\n\n\n"Luxury beauty isn't about price, it's about how a product makes you feel\ninside and out," says Shelley Rozenwald, President, Murale. Staying true to\nthat philosophy, Murale's collection of brands will appeal to differing tastes\nand price points.\n\n\nMurale Beauty Service\n\n\nIn addition to providing the best in global beauty brands, what will set\nthe Murale shopping experience apart is the elevated...