Business
Shoppers Drug Mart announces merchandising agreement with Sony expanding the depth of its in-store service centre offering
Shoppers Drug Mart announces merchandising agreement with Sony expanding the depth of its in-stor...
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[{"type":"text","content":"\n\n\n\n May 13, 2010 (Canada NewsWire Group) -- As part of the Company's strategic initiative to revitalize the service centre of its stores, Shoppers Drug Mart Corporation today announced the establishment of a merchandising agreement with Sony, a market leader in consumer electronics.\n"This agreement with Sony, coupled with the recent announcement of our distribution arrangement with Rogers, brings together leading brands and serves to further strengthen our value proposition and optimize the service centre in our stores," said Jurgen Schreiber, President and CEO of Shoppers Drug Mart. "Our customers have responded very favourably to our current assortment of consumer electronics and entertainment products. Enhancing our product assortment with popular Sony items will provide our customers with even greater choice and convenience in this growing category."\nThe agreement with Sony will result in the introduction of approximately 50 Sony products to the Company's offering of consumer electronics, games and accessories in approximately 700 Shoppers Drug Mart/Pharmaprix stores across the country, commencing in the fall of 2010. New products include Sony's popular video game systems such as the PlayStation(R)3 and PlayStation(R) Portable, as well as an assortment of PlayStation(R) games, accessories and peripherals.\n"We are extremely excited to add Shoppers Drug Mart to our portfolio of retailers across Canada. With their vast network of stores across the country, Shoppers Drug Mart increases our ability to provide Canadians with the very best gaming solutions on the market today," said Stephen Turvey, General Manager of Sony Computer Entertainment Canada.\n\nAbout Sony\n\nEstablished in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 67 Sony Style retail locations across Canada.\n\nAbout Shoppers Drug Mart\n\nShoppers Drug Mart...