Business
Shoppers Drug Mart Announces Groundbreaking Partnership with Estee Lauder
Shoppers Drug Mart Announces Groundbreaking Partnership with Estee Lauder.
About this update from Serrano Resources Ltd.
[{"type":"text","content":"\n\n\n\nTORONTO, April 19 /CNW/ - Shoppers Drug Mart today announced it has\nentered into an agreement with Estee Lauder to sell their complete line of\nprestige makeup and skincare products. This groundbreaking partnership will\nsee Estee Lauder products being first available at the Beauty BOUTIQUE(TM) in\nShoppers Drug Mart's 1,000th store, opening this month in Toronto.\n\n\n"We are very pleased and excited by our continued and expanded\nassociation with Estee Lauder. Shoppers Drug Mart is the first major chain\ndrug store in North America to partner to this extent with the prestige brand\nof Estee Lauder", said Jurgen Schreiber, President and CEO of Shoppers Drug\nMart.\n\n\nShoppers Drug Mart's Beauty BOUTIQUE(TM) strategy began in 2003 and has\ngrown significantly to the point where there are 100 Beauty BOUTIQUEs with a\nfurther 40 planned before year end. Shoppers Drug Mart will be able to not\nonly provide its customers with the products they want, but this partnership\nwill also serve as a strong platform from which to continue building its\nprestige cosmetic market share in Canada.\n\n\nEstee Lauder prestige brands currently available at Shoppers Drug Mart\ninclude Clinique, Estee Lauder Fragrances, Sean John, DKNY and Tommy Hilfiger\nfragrances.\n\n\nAbout Shoppers Drug Mart\n\n\nShoppers Drug Mart Corporation is one of the most recognized and trusted\nnames in Canadian retailing. The Company is the licensor of full-service\nretail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in\nQuebec). With close to 1,000 Shoppers Drug Mart and Pharmaprix stores\noperating in prime locations in every province and two territories, the\nCompany is one of the most convenient retailers in Canada. The Company also\nowns and operates 59 Shoppers Home Health Care stores, making it the largest\nCanadian retailer of home health care products and services. In addition to\nits retail store network, the Company also owns MediSystem Technologies Inc.,\na provider of pharmaceutical products and services to long-term facilities in\nOntario and Alberta. For more information please visit\nwww.shoppersdrugmart.ca.\n\n\n%SEDAR: 00016987EF\n\n\n","length":2234,"tagName":"div"}]