Business
Sera Prognostics Announces Collaboration To Help Underserved Communities Make Informed Decisions About Prenatal Health
Partnership to include distribution of a children's book with essential prenatal healthcare information and support in the form of pregnancy/NICU "care boxes"
About this update from Sera Prognostics, Inc.
[{"type":"text","content":"Partnership to include distribution of a children's book with essential prenatal healthcare information and support in the form of pregnancy/NICU \"care boxes\"\n\n\nSALT LAKE CITY, Nov. 2, 2021 /PRNewswire/ -- Sera Prognostics Inc., The Pregnancy Company® (NASDAQ: SERA), focused on improving maternal and neonatal health by providing innovative pregnancy biomarker information to doctors and patients, today announced a partnership with PreemieWorld, GLO Preemies, and the Alliance for Black NICU Families, leading organizations all geared to empowering and supporting families impacted by preterm birth.\n\n \n \n \n \n \n \n\n \n\"We are committed to help address the healthcare disparities that disproportionately affect underserved communities, particularly among African Americans,\" said Gregory C. Critchfield, M.D., M.S., Chairman, and CEO of Sera Prognostics. \"The long-term goal of this collaboration is to help educate and stimulate conversations between patients, their families, and their physicians to improve individualized assessment for preterm birth risk, as a way to enable earlier proactive pregnancy care and achieve better outcomes for mothers and newborns.\"\nAccording to a study published in 2020, African American women in the U.S. are 50% more likely to deliver prematurely when compared to Caucasian women.1 Identified factors include discrepancies in access to information about prenatal healthcare in general and preterm birth in particular. The pandemic has only compounded the issue—increased economic distress has resulted in even more reduced access to routine prenatal healthcare services.2,3\n\"African Americans are at a high risk for preterm birth, and this collaboration is designed to develop resources specifically targeted to help underserved populations,\" said Ashley Randolph, founder of GLO Preemies and co-founder of the Alliance for Black NICU Families. \"Of primary importance is getting information about prenatal healthcare and preterm birth to women who feel their concerns are not heard—and giving them a voice to advocate for themselves.\"\nThe initial phase of the communications partnership includes distributing a children's book entitled Will Our Egg Hatch Early? In an appendix following the story, the book focuses on risk factors for preterm birth, suggestions for initiating doctor-patient conversations a...