Business
SenesTech to Launch "Direct To Consumer" Program for ContraPest®
PHOENIX, Feb. 24, 2020 /PRNewswire/ -- SenesTech, Inc. (NASDAQ: SNES), a developer of proprietary technologies for managing animal pest populations through
About this update from Senestech, Inc.
[{"type":"text","content":"PHOENIX, Feb. 24, 2020 /PRNewswire/ -- SenesTech, Inc. (NASDAQ: SNES), a developer of proprietary technologies for managing animal pest populations through fertility control, today announced plans to make its flagship rodent control product, ContraPest®, available directly to consumers through its recently launched e-commerce platform. The new program is expected to launch on March 16, 2020 and will be available to consumers in 47 states.\n\n \n \n\n \n\"SenesTech is responding to growing demand from residential and small business customers for our game-changing ContraPest product,\" said Ken Siegel, CEO of SenesTech. \"We have found that these consumers have had difficulty locating pest management professionals to deploy and service ContraPest, or prefer the 'do it yourself' approach. With the launch of our e-commerce platform in December, we now have the tool to directly service this important constituency. In March we expect to begin shipping starter kits including bait stations, trays and a 1 month trial supply of ContraPest to end user customers. The launch will be supported by the availability of 'how to' videos and instructions on how to most effectively deploy ContraPest in a variety of locations. Technical support will be available both on-line and by telephone as well.\"\nSteve Krause, EVP of Sales and Marketing commented, \"We are extremely excited to be able to bring ContraPest directly to small businesses and consumers across the country. We believe that ContraPest's environmentally friendly formula is the perfect solution for many residential and small business locations. This new initiative complements the supply of ContraPest through our pest management professional partners as part of their integrated pest management program (IPM), much in the same way as other tools for IPM are marketed and sold.\" \nAbout SenesTech \nSenesTech is changing the model for pest management by targeting one of the root causes of the problem: reproduction.\nContraPest® is an innovative technology with an approach that targets the reproductive capabilities of both sexes in rat populations, inducing egg loss in female rats and impairing sperm development in males. Using a proprietary bait delivery method, ContraPest® is dispensed in a highly palatable liquid formulation that promotes sustained consumption by rat communities. ContraPest...