Business
SenesTech Launches New Brand and Website for ContraPest® "The Pest Control Difference"
PHOENIX, May 5, 2021 /PRNewswire/ -- SenesTech, Inc. (NASDAQ: SNES) announced today the launch of its new brand campaign, "The Pest Control Difference"
About this update from Senestech, Inc.
[{"type":"text","content":"PHOENIX, May 5, 2021 /PRNewswire/ -- SenesTech, Inc. (NASDAQ: SNES) announced today the launch of its new brand campaign, \"The Pest Control Difference\" featuring ContraPest® which is revolutionizing pest management by targeting rodent reproduction. As the industry leader in fertility management, ContraPest® is bringing to pest control a highly effective and sustainable addition to integrated pest management (IPM). The rebrand represents SenesTech's evolution from a science-based research company to a solutions-based, environmentally responsible, commercial company providing a new and proven tool to pest control management for the 21st century. \n\n \n \n \n \n \n \n\n \nAfter more than five years of successful testing and deployment in municipal, agricultural, commercial, and residential locations, ContraPest® has demonstrated success in reducing rat populations in a non-lethal, proactive manner. ContraPest® targets the reproductive capabilities of both sexes in rat populations. Dispensed in a highly palatable, sweet liquid formulation that promotes sustained consumption by rat communities, ContraPest® does not pose a risk for handlers and non-target populations of wildlife, livestock, and pets. \n\"The Pest Control Difference\" rebrand provides a platform for SenesTech's new initiatives which include: \nPartnerships and collaborations with key distributors, like Agri-Turf Distributing, Veseris, BWI Companies, and pest management professionals (PMPs) to improve customer satisfaction through the addition of ContraPest fertility management into their pest management programs. Addition of Field Sales staff in key regions to address customer needs and support channel partners. Two new websites (https://senestech.com/ and https://contrapeststore.com) focused on our unique and innovative approach to fertility control, and how to best incorporate ContraPest® into an IPM program. A loyalty and rewards program called Rodent Rewards to allow customers the opportunity to earn rewards for purchases and for referring their friends. \"This will prove especially timely as we are no longer considered a restricted use product in California, and are greatly increasing our efforts in that state,\" said Steve Krause, EVP of Commercialization. \"We have a strong track record of increasing the effectiveness of existing IPM programs. ContraPest® is ...