Business
SEE extends leading DMS to Occupant Monitoring
SEE extends leading DMS to Occupant Monitoring.
About this update from Seeing Machines Limited
[{"type":"text","content":"\n \n \n \n RNS Number : 7092B\n Seeing Machines Limited\n 12 October 2020\n \n \n \n \n Seeing Machines Limited\n \n 12 October 2020\n \n Seeing Machines extends its industry-leading DMS to Occupant Monitoring\n \n \n Seeing Machines Limited (AIM: SEE, \"Seeing Machines\" or the \"Company\"), the advanced computer vision technology company that designs AI-powered operator monitoring systems to improve transport safety, has announced it is formally expanding its leading automotive driver monitoring system (DMS) into an overall vehicle interior/occupant monitoring system (OMS). The expanded offering will be available for automotive production programs starting as early as 2023.\n \n Seeing Machines estimates that its entry into OMS opens an incremental market opportunity, worth up to a total of A$1.5 billion through to 2030, with an estimated incremental revenue opportunity for the Company exceeding A$350 million.\n \n This expansion is consistent with Seeing Machines's \"safety first\" focus and leverages important breakthroughs in achieving uncompromised head, eye, and face tracking for driver monitoring with a wide field of view camera system. It will extend the Company's highly effective attention, distraction, impairment, identification, and other human state measures from the vehicle driver to vehicle passenger(s) concurrently.\n \n The introduction of a wide field of view OMS will continue to support even the most challenging Euro NCAP DMS and semi-automated driving requirements which are traditionally achieved today with a narrow view (driver exclusive) camera system, while at the same time extending safety, comfort, and convenience features to passengers. OMS capabilities range from enabling more reliable and cost-effective passive safety systems to fully AI enabled interiors able to anticipate and care for the needs of both the driver and passenger(s).\n \n Further, the approach, enabled by Seeing Machines's Occula® Neural Processing Unit (NPU) technology, allows a DMS to be expanded into a wide field of view interior camera system offering an array of additional high value interior and occupant sensing features with little increase in camera, illumination, or embedded processing cost. This can be achieved with readily available and proven automotiv...