Business
New Product
New Product.
About this update from Seeing Machines Limited
[{"type":"text","content":"\n Seeing Machines Limited\n02 November 2006\n\n\n\n\n\n2nd November 2006\n\n Seeing Machines Limited\n\n ('Seeing Machines' or the 'Company')\n\n\n\n\n\n SEEING MACHINES RELEASES NEW PRODUCT - DRIVER STATE SENSOR RESEARCH (DSS-R)\n\n\n\n\n\nSeeing Machines (AIM: SEE), the leading developer of advanced computer based\nimaging software systems, announces today the first production release of its\nDriver State Sensor (DSS) technology in the DSS-R, as highlighted in the 19\nOctober 2006 announcement of Final Results for the year ended 30 June 2006. The\nDSS-R is a research and fleet trial implementation of the DSS and its rugged\ndesign and fully automatic operation makes it ideally suited for permanent and\nunsupervised installation in vehicles. The technology has been trialled\nsuccessfully in the US since March when it was installed in a number of trucks\nfor a large oil field services and mining company. The second phase of this\ntrial has recently commenced and includes a larger number of trucks.\n\n\n\nIn releasing the product Nick Cerneaz, CEO of Seeing Machines said: 'This DSS-R\nproduct is the first of a number of new products we are aiming to release over\nthe next 12 months. The DSS technology underpinning the DSS-R has been\ndeveloped and refined by Seeing Machines over a number of years most recently in\ncollaboration with our partners Hella KGaA Hueck & Co (Hella). We are very\nexcited by the strong interest in this automotive product and its potential to\nadd to our revenue base.\n\n\n\nIt is well known that driver fatigue, distraction and inattention are\nsignificant factors in road traffic accidents. The World Health Organisation\n(WHO) estimates that 1.2 million people lose their lives and 50 million people\nare injured in road traffic accidents each year. The global cost of road\ntraffic accidents is estimated at US$518 billion annually.\n\n\n\nVehicles using the Seeing Machines DSS technology will be 'driver aware'. The\nDSS-R will enable fleet operators and others researching driver performance and\nsafety systems to test-drive tomorrow's technology today. Seeing Machines\ncontinues to work with its automotive industry partners to bring the DSS\ntechnology to serial production as an Original Equipment Manufacturers product\n(DSS-O) from vehicle manufacturers or as an after market system (DSS-A) suitable\nfo...