Business
European OEM to showcase Seeing Machines DMS Tech
European OEM to showcase Seeing Machines DMS Tech.
About this update from Seeing Machines Limited
[{"type":"text","content":"\n \nRNS Number : 0365Z Seeing Machines Limited 08 January 2020 \n\n\nPress Release \n\n \nEuropean OEM to showcase Seeing Machines DMS Tech at CES\n \n \nLAS VEGAS - 8 January 2020 - Seeing Machines, an industry leader in AI-powered driver monitoring system (DMS) technology, has collaborated with BMW Group to integrate its FOVIO driver monitoring technology into the BMW i Interaction EASE. This integration will be featured at CES 2020 at the BMW booth Tech East Outside Area. \n \nThe BMW i Interaction EASE leverages Seeing Machines' technology as a component of their innovative HMI (Human-Machine Interface) concept, visualized through a windshield projected Head-up Display (HUD). \n \nFurther, Seeing Machines' SVP of Fleet and Human Factors, Dr Mike Lenné, will be conducting daily presentations on BMW's CES booth from Wednesday through Friday. Dr Lenné will demonstrate the company's approach to driver monitoring technology through the lens of Human Factors Science, its role in developing Seeing Machines' core technology and its ability to enhance safety and convenience features in cars. \n \nSeeing Machines' FOVIO driver monitoring technology uses advanced machine vision technology to precisely measure and analyze head pose, eyelid movements and eye gaze under a full spectrum of demanding lighting conditions, including through sunglasses. This data is processed to interpret driver attention state, focus, drowsiness and impairment levels to provide advanced driver assistance systems (ADAS) with critical inputs in real time. \n \nDMS technology is set to become standard in most modern passenger cars for improved driver and semi-automated driving safety given recent direction from the European New Car Assessment Program (NCAP), the European Commission and the National Transportation Safety Board, and in an effort to curb distracted and drowsy driving and improve safety for pedestrians and passengers alike. \n \nSeeing Machines CEO Paul McGlone commented, \"BMW has continuously made passenger safety a priority. Seeing Machines is delighted to continue our partnership with the OEM as we drive improved safety across the industry with innovative driver monitoring technology.\" \n \nSeeing Machines continues to grow as an automotive leader in DMS technology, having recently e...