Business
Strategic Partnership with Kinetiq, Inc
Strategic Partnership with Kinetiq, Inc.
About this update from Seeen Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 4921C\n SEEEN PLC\n 23 February 2022\n \n \n \n \n \n \n \n \n \n \n SEEEN plc\n \n \n Strategic Partnership with Kinetiq, Inc.\n \n SEEEN plc (AIM: SEEEN), the media optimisation platform offering proprietary AI-enhanced products and services to help creators, brands, and publishers drive value from their video assets, is pleased to announce a strategic partnership with Kinetiq, a leading media intelligence platform that enables global customers to measure the effectiveness of their paid, earned and owned media, across thousands of broadcast, CTV and social channels around the world.\n The companies plan to provide \"end-to-end\" solutions for brands, networks and publishers to better manage and measure audience experiences, as companies look to migrate video content from traditional forms of media such as broadcast and cable to social and CTV media platforms.\n Strategic Partnership\n Kinetiq seeks to integrate SEEEN's AI technology into its media intelligence platform, expanding its suite of AI services to deconstruct video more efficiently and precisely at scale, while guiding better media decisions for its customers. These SEEEN solutions include Facial Recognition, Optical Character Recognition (OCR) and Natural Language Processing (NLP), all of which complement Kinetiq's existing services which include: Brand and Logo detection, speech to text and Video Watermarking and Fingerprinting. \n Additionally, SEEEN plans to expand on its AI-driven technology and integrate it into its flagship video content manager, Creator Suite. SEEEN looks to offer Kinetiq's services and measurement products to its brand customers as part of its CreatorSuite solution, and to creators within SEEEN's multi-channel network. As noted in prior releases, SEEEN has a revenue share component to its contracts with certain of its customers as value-add solutions are developed. The parties contemplate a non-exclusive license.\n \n Dr Patrick DeSouza, Chairman of SEEEN, commented: \"In our recently published Annual Trading Update and 2022 Plan, we stated that 'we look forward to growing through a combination of licensing, revenue sharing and strategic partnerships.' We now have the right partner to advance our Go-To-Market plan along all three dimensions as underscored in this communication. In ...