Business
New Sports Partnership
SEEEN plc has announced a multi-year partnership with Bromley FC, becoming their official Smart Video Partner through to the end of 2027. This collaboration aims to transform the club's video highlights and interviews into interactive, revenue-generating assets by leveraging SEEEN's AI technology. The partnership will enable Bromley FC to offer fans interactive content, gain precision fan intelligence for data-backed decisions, and unlock historic highlights, thereby enhancing fan engagement and driving direct revenue through shoppable content. Disclaimer*
About this update from Seeen Plc
[{"type":"text","content":"\n\nREACH: non-regulatory announcement*\n \n \n\nSEEEN plc\n(\"SEEEN\", the \"Group\" or the \"Company\")\nNew Sports Partnership\n \nSEEEN and Bromley FC (\"Bromley\" or the \"Club\") are pleased to announce a multi-year partnership focused on delivering SEEEN's Smart Video solutions to transform Bromley's standard video highlights and interviews into interactive, revenue-generating assets. The agreement, running through to the end of 2027, sees SEEEN become Bromley's official Smart Video Partner.\nWhat this means for the Club and its fans:\n· Interactive Content: Fans watching \"Bromley FC TV presented by SEEEN\" can interact with captivating content to drive relevant and deeper engagement, such as deep dives into their favourite players or buying merchandise or tickets in real-time.\n· Precision Fan Intelligence: Through the SEEEN platform, Bromley will gain granular, real-time insights into which specific video moments capture fan attention. By identifying exactly what content drives engagement and sales, the Club can move beyond guesswork to make data-backed decisions on future content production, tailored merchandise offers, and optimised ticket campaigns.\n· Unlocking Historic Highlights: By leveraging SEEEN's AI technology to scan the Club's extensive back catalogue, Bromley can identify and surface the most iconic \"Key Video Moments\" from Bromley's history. Fans will be able to relive legendary goals and historic matches through interactive galleries, driving nostalgia for some and bringing to life legends of the past for new fans.\nAdrian Hargrave, CEO of SEEEN, commented: \"Partnering with Bromley FC at such a pivotal moment in their history, as they lead the charge in League Two, is a fantastic opportunity to showcase our AI interactive video platform. By powering 'Bromley FC TV,' we are helping the club capitalise on its increasing digital presence to drive tangible results with direct in-video fan interactions and revenue through shoppable content\".\nMick Livesey, Chief Revenue Officer of Bromley FC, added: \"Building on our foundations on and off the pitch, we are committed to optimising our digital infrastructure. SEEEN's technology allows us to offer fans a more immersive experience, making it easier than ...