Business
Launch of CreatorSuite 2.0
Launch of CreatorSuite 2.0.
About this update from Seeen Plc
[{"type":"text","content":"\n\n26 July 2023\n \nSEEEN plc\n(\"SEEEN\", the \"Group\" or the \"Company\")\n \nSignificant Product Milestone: Launch of CreatorSuite 2.0\n \nSEEEN plc (AIM: SEEN), the media and technology AI platform that creates and delivers Key Video Moments to drive increased views and revenues across video content, is pleased to announce, ahead of its Annual General Meeting to be held later today, that it has completed a major product milestone: commercial readiness of CreatorSuite 2.0. \n \nAfter obtaining results-driven feedback from customers, CreatorSuite 2.0 now embodies new proprietary features focused on delivering customisable, AI-driven Shoppable Video Prompts \"SVPs\". Customers want SVPs in order to give them a significant competitive advantage in advertising and video ecommerce and added return on investment. \n \nAI-driven, customizable SVPs are strategically placed within customer videos at \"Key Video Moments\" - moments that produce an emotional or impulse response - to drive consumers to acquire goods and services with one-click. \"One-click buy\" thus reduces sales friction increasing conversions. \n \nThe following benefits of SEEEN's SVPs have been demonstrated across beta trials with 12 current customers:\n \ni. Doubling of Purchase Conversions:\n· Click through Rates of up to 25%\n· Cost Per Customer acquired dropping 67% in Pay Per Click Campaigns\n \nii. Opportunity to add a new revenue stream for publishers leveraging the same video library by combining advertising with SVPs to drive sales\n \niii. Integration of Key Video Moments with CRM systems for continuous customer engagement to automate the delivery of e-commerce opportunities\n \nTechnology Day \nThe Company is arranging for a Technology Day in early September to demonstrate our exciting product to both customers and shareholders. The Company will make a further announcement on timings in the near term.\n \nExpanded Market Opportunities\nVideo E-Commerce Market: SEEEN's proprietary SVP offerings positio...