Security First International Holdings, Inc. (Pinksheets: SCFR.PK) Announces Updated Company Information, Disclosure Statement and Quarterly Report on OTCMarkets.com

LAS VEGAS, NV – Security First International Holdings, Inc. (Pink Sheets: SCFR.PK) announced today that it was upgraded to Current Information reporting tier on the OTC Markets Pink Sheets as of February 1, 2013.

The upgrade follows the Company's posting of a Quarterly Report, an Initial Company Information and Disclosure Report and an Attorney Letter with Respect to Current Information, revised Disclosure reports and Attorney Letter with Respect to Revised Reporting all posted on the OTC News and Disclosure Service (http://www.otcmarkets.com/stock/scfr/quote ).

We are pleased to be able to provide our stockholders with the additional transparency of the Current Information tier," said Teresa Ambroz, Chief Executive Officer. We always keep our stockholders informed, and we believe that providing Current Information will further those efforts. We appreciate the advice of our Counsel in getting this upgrade." Brian Fowler, President further stated that, "Security First International Holdings Inc. will now focus on expansion of the business as M-Cash™ plans to capitalize on the market of issuers reporting an excess of $120 million in cardholder fee revenue as it commences its focus on the new M-Cash™ Market as a mobile shopping portal for re-loadable prepaid card holders to shop for discounted name brand products directly from their Android phone.  

About Security First Holdings International Inc. (SCFR.PK)

Security First International Holdings is a company focused on providing innovative financial payment products and services to consumers globally. We provide new possibilities for the mobile commerce market through technology and platforms that will create a meaningful financial impact on all consumers. Through a mobile technology that works in combination with Android devices, direct carrier billing and prepaid reloadable cards; Security First International Holdings, Inc. is re-defining the conventional application of funding sources for prepaid reloadable cards. A technology company redefining mobile shopping, Security First International Holdings, Inc. is bringing together alternative consumer financing solutions designed to create a consumer mobile shopping lifestyle that is a more connected, powerful experience.

Our mission is to be the leader in innovative consumer financial products.

More information about Security First International Holdings, Inc. is available at:

www.scfrinc.com 

https://play.google.com/store/apps/details?id=com.wMCash

http://www.youtube.com/user/mcashpromo

https://www.facebook.com/MCashOfficial

https://twitter.com/MCash_Official/followers

FORWARD-LOOKING DISCLAIMER

This press release may contain forward-looking statements, including statements about the business plan and prospective financial condition of Security First Holdings International, Inc. The forward-looking statements are subject to risks and uncertainties, including that the parties may not complete the transaction or that when completed, the transaction might be different than presently contemplated. Readers should not place undue reliance on the forward-looking statements. Security First Holdings International, Inc. does not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. In addition, any forward-looking statements regarding expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: whether Security First Holdings International, Inc. can successfully execute its operating plan; its ability to integrate acquired companies and technology; its ability to retain key employees; its ability to successfully combine product offerings and customer acceptance of combined products; general market conditions; and whether Security First Holdings International, Inc. can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release.

©2012 Security First International Holdings, Inc. (SCFR). The information contained herein is subject to change without notice. The only warranties for SCFR products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. SCFR shall not be liable for technical or editorial errors or omissions contained herein.

For more information, contact: info@scfrinc.com