Business
Business Strategy Update
Business Strategy Update.
About this update from Sealand Capital Galaxy Ltd.
[{"type":"text","content":"\n \nRNS Number : 3982U Sealand Capital Galaxy Limited 29 March 2019 \n\nFor release: 07.00, 29th March 2019\n \nSealand Capital Galaxy Limited\n \n(\"Sealand\", or the \"Company\")\n \nBusiness Strategy Update: New Sky Global, Tencent Anime Comics Game and Tencent Car\n \nSealand Capital Galaxy Limited (LSE: SCGL), announces three new initiatives as it continues to exploit its close relationship with Tencent, China's Internet-based technology and cultural enterprise. \n \nNew Sky Global\nSealand announces that it intends (subject to final contract) to acquire a controlling majority stake in New Sky Global, a new digital marketing and advertising business that will have a licensing agreement with Tencent and other top tier's global media and publisher. New Sky Global will use accurate targeting, report analysis and experienced consultation services to offer marketing and advertising campaigns to overseas merchants using the full range of Tencent Advertising Channels and other platforms. The new subsidiary will be able to personalize projects for different merchants signed to their platform, allowing them to create tailor-made campaigns. These services will complement those offered by ePurse, Sealand's wholly owned subsidiary, which already provides a range of services to merchants in Hong Kong, UK and Dubai wishing to target outbound Chinese consumers, travellers and tourists using WeChat Pay, WeChat Official Accounts and WeChat Advertising.\n \nTencent Anime Comics Game (\"TACG\")\nTencent will be holding the first ever annual Tencent Animation Comics Game Carnival, targeting the 200 million people in China, who are regular users of products related to anime, comic and video games. This event will be held in at least 13 regions of China between May and September this year and will bring together the largest Chinese gaming, comic and anime community through Tencent, the largest video games publisher in the world by revenue. TACG is a great opportunity for companies to raise brand awareness in China and reach new audiences. Sealand plans to set up a new subsidiary company to manage the TACG Carnival. It will become the exclusive organizer of the events, responsible for all logistics, as well as for selling sponsorships, advertising and devel...