Business
Superlatus Innovates $151 Billion US Snacking Market with Pulse-Based Protein Twists Under the Brave Robot Brand
TAMPA, FL, Aug. 24, 2023 (GLOBE NEWSWIRE) -- Superlatus Inc. ('Superlatus' or the 'Company') recently merged with TRxADE HEALTH, Inc. (NASDAQ: MEDS) and is
About this update from Scienture Holdings, Inc.
[{"type":"text","content":"TAMPA, FL, Aug. 24, 2023 (GLOBE NEWSWIRE) -- Superlatus Inc. ('Superlatus' or the 'Company') recently merged with TRxADE HEALTH, Inc. (NASDAQ: MEDS) and is gearing up to revolutionize the snack industry. The Company has unveiled its intent to introduce pulse-based twisted protein snacks through its Brave Robot brand. This disruptive innovation leverages the advanced food extrusion technology from Sapientia Technology, LLC ('Sapientia'), a wholly-owned subsidiary of the Company. Superlatus' subsidiaries operate complementary businesses and exhibit synergies; the Company has designed the overall growth and expansion strategy to leverage these inherent advantages to generate superior returns, drive growth, and enhance competitiveness. To exploit the combined power of unique food technology developed by well-known scientist Dr. Gino Bortone, inventor of Cheetos Frito-Lay's Twisted Cheetos, and to leverage the widespread popularity and distribution of the Brave Robot brand, the Company expects to be successful in the snack food sector, projected to be worth a staggering $736 billion by 2026. Serving as Superlatus' Chief Technology Officer, Dr. Eugenio Bortone's credentials are unmatched. As an acclaimed food scientist and extrusion specialist, he's credited with four pioneering patents focusing on the unique shape and texture of \"protein curls\" and crispy puff-style snacks. During his tenure at Frito Lay, Dr. Bortone was the brain behind several blockbuster products, including the iconic Twisted Cheetos. \"Over 100,000 schools and institutions serve school lunches to 29.6 million students daily. We know soft drinks and traditional chips are the most frequent items sold in vending machines at school,\" said Superlatus interim CEO Tim Alford. \"By dominating and leading the better-for-you (BFY) snack category in the schools, colleges, and universities across the continental United States, we have the unique opportunity to grow rapidly as our products have a long shelf-life, no chemicals, and there are no freezing costs.\" The pulse-based twisted protein snack under the Brave Robot portfolio will be well-positioned to solve the problem of empty calories with tasty snacks. When compared to traditional snacks, it will have 25% less calories (112 calories), over 300% more protein (8 g), 200% fiber (3 g), 40% less fat (6 g), 67% less satu...