Business
School Specialty Names Stacey Rubin Senior Vice President of Marketing
School Specialty Names Stacey Rubin Senior Vice President of Marketing.
About this update from School Speciality Inc
[{"type":"text","content":"\nGREENVILLE, Wis. and LOMBARD, Ill., Sept. 25, 2018 (GLOBE NEWSWIRE) -- School Specialty, Inc. (OTCQB:SCOO), home of the 21st Century Safe School™ and the leading provider of products and innovative services and solutions that support integrated learning environments for improved student social, emotional, mental and physical well-being, today announced the appointment of Stacey Rubin as its senior vice president of Marketing. She will report to Joseph M. Yorio, School Specialty’s president and chief executive officer and be based at the Company’s Lombard, Illinois office.\n An awarding-winning retail marketing innovator with more than 30 years’ experience advancing the brand perception and business performance of blue-chip companies across a range of B2B and B2C categories, Ms. Rubin will be responsible for School Specialty’s omni-channel marketing, overseeing development of the brand strategy to advance its 21st Century Safe School value proposition, which is centered on fostering best-practice school environments that improve learning outcomes and enhance school district performance,  as well as supporting the Company’s sales efforts. In addition, Ms. Rubin will drive the Company’s data analytics, digital experience strategy, along with its loyalty and e-commerce platforms across B2B and B2C audiences. In this capacity, she will work with sales, merchandising, operations and technology leaders to accelerate growth through initiatives that drive stronger connections with customers to discover, engage with and purchase through School Specialty’s omni-channels. “We are thrilled to have Stacey join School Specialty. She brings tremendous experience, energy, creativity, and team-building skills. Her addition to our management team is a major plus, especially at this critical point in our corporate evolution,” Mr. Yorio stated. “Over the past year, we made significant progress in advancing our 21st Century Safe School value proposition. Under Stacey’s leadership, we are well-positioned for greater growth in the days ahead. Her industry expertise and ability to help connect with customers is paramount to our future success. She will undoubtedly be an inspiration to our marketing organization and the Company overall.” Reflecti...