Business
SCHOLASTIC ENTERTAINMENT GROWS MEDIA LICENSING WITH THE LAUNCH OF BRAND-NEW PROGRAMS FOR MAJOR PROPERTIES STILLWATER AND EVA THE OWLET AND EXPANSION FOR CLIFFORD THE BIG RED DOG
Programs for Eva the Owlet, Stillwater, and Clifford the Big Red Dog® Actively Seeking Licensees in All Categories for Boys and Girls Ages Ranging from 2 to 8
About this update from Scholastic Corporation
[{"type":"text","content":"Programs for Eva the Owlet, Stillwater, and Clifford the Big Red Dog® Actively Seeking Licensees in All Categories for Boys and Girls Ages Ranging from 2 to 8 \nNEW YORK, June 12, 2023 /PRNewswire/ -- Scholastic Entertainment, the media division of Scholastic, today announced an exciting expansion of the company's entertainment licensing with the launch of new programs connected to hit television properties Eva the Owlet and Stillwater, both currently available for streaming on Apple TV+. These two programs join existing licensing programs for properties including Clifford the Big Red Dog®, which just announced both new products and the addition of new licensees—bringing the total licensee count for the beloved brand to 28. Together, these licensing programs represent Scholastic Entertainment's continued investment in its parent company's IP and the multi-pronged potential of its entertainment properties in both the entertainment and merchandising markets.\n\n \n \n \n \n \n \n\n \n\"Scholastic Entertainment's driving mission is to develop books kids love into new media and entertainment, and it is incredibly fulfilling to watch children connect with these brands and characters. We are excited that our Consumer Products team is finding best-in-class partners to develop new products so that children can interact with their favorite characters in dynamic ways,\" said Caitlin Friedman, SVP & General Manager of Scholastic Entertainment. \"We are very proud of Stillwater, Eva the Owlet, and Clifford the Big Red Dog for how, in addition to engaging and entertaining children, they also help impart real-world lessons to help kids manage their world.\" \nMore about the various licensing programs and opportunities:\nEva the Owlet \nEva the Owlet, based on the bestselling Scholastic book series Owl Diaries by Rebecca Elliott, stars Eva, a creative, cheeky owlet who lives next door to her best friend Lucy in the woodland world of Treetopington. With big ideas and an even bigger personality, Eva goes on high-flying adventures, expressing herself in her diary along the way! The series premiered in spring 2023 on Apple TV+.The Eva the Owlet licensing program is now seeking licensees in all categories for boys and girls ages 3 to 7, including toys and games, plush, stationery, diaries/journals, and activities.Stillwater\nFind magic within every...