Business
New Scholastic Bookshelf Marks 100 Years of Navigating the World Through Story
A social-first resource from Scholastic helps parents and teachers initiate conversations with kids about life's big questions NEW YORK, Aug. 12, 2020
About this update from Scholastic Corporation
[{"type":"text","content":"A social-first resource from Scholastic helps parents and teachers initiate conversations with kids about life's big questions\n\n\nNEW YORK, Aug. 12, 2020 /PRNewswire/ -- For 100 years, Scholastic has provided stories and information that help children understand current events and contemporary issues, first as a classroom magazine in 1920 and today as the world's largest publisher and distributor of children's books and educational materials. In the Company's centennial year, Scholastic is launching a new resource on Instagram to help parents and teachers answer kids' most pressing life questions: @scholasticbookshelf. The Scholastic Bookshelf, free and live on Instagram today, is the latest expression of the Company's mission to help parents and teachers support children's exploration of the world. Guided by a Scholastic credo that emphasizes the worth and dignity of all individuals, a respect for facts and logical thinking, and the importance of fair discussion, the Scholastic Bookshelf leverages the power of story to help children broaden their minds, challenge their imaginations, and navigate an increasingly complex world.\n\n \n \n \n \n \n \n\n \nWhile 61 percent of parents and teachers often use stories, books, and articles to help have conversations with childreni, they are turning more and more to advice on social media—roughly three in four millennial parents turn to social media for parenting advice at least three to six times a weekii. The Scholastic Bookshelf reaches parents and teachers where and when they are seeking guidance, with excerpts from over 60 Scholastic stories accessible with a few simple swipes, and an invitation to discover related stories on Scholastic.com. Through exhaustive qualitative and quantitative research and robust social listening, the Company has identified those topics that are on the minds of parents and teachers today, and tapped the expertise of Scholastic's educators and editors to curate the best Scholastic books and classroom magazine articles to address a comprehensive and diverse range of topics. This includes evergreen subjects such as anxiety, empathy, bullying, and imagination, to timely topics like race, diversity, and even illness.\n\"The people of Scholastic were focused on the same thing in 1920 that we are today—understanding what matters most in a child's life and prov...