Business

Interest in rental living grows among high-income earners and homeowners, SATO's survey shows

SATO Corporation, Press release 22 September 2025 at 3:00 pm The appeal of rental housing is growing across all age groups, with homeowners in particular showing increased interest in renting. This is reflected in the results of SATO’s ‘Responsibility in rental housing 2025’ survey. As many as 70 per cent of homeowners said their interest in rental living had grown at least to some extent. Across all respondents, half reported an increase in interest. The question used to assess this was: “How h

articleSato CorporationSeptember 22, 20252/company/sato-corporation/news/interest-in-rental-living-grows-among-high-income-earners-and-homeowners-satos-survey-shows
Interest in rental living grows among high-income earners and homeowners, SATO's survey shows

About this update from Sato Corporation

[{"type":"image","alt":"SATO Oyj","displaySize":"","headline":null,"caption":"SATO Oyj","className":"","disableSlideshowImg":false,"size":{"original":{"width":142,"height":71,"url":"https://media.zenfs.com/en/globenewswire.com/903de8f1a6f1a68cf7848192a4f56159"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/OKhXEOVGgTXPLVcBnTri6A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIxMDtoPTEwNTtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/903de8f1a6f1a68cf7848192a4f56159","width":142,"height":71}},"lazy":false},{"type":"text","content":"SATO Corporation, Press release 22 September 2025 at 3:00 pm","length":60,"tagName":"p"},{"type":"text","content":"The appeal of rental housing is growing across all age groups, with homeowners in particular showing increased interest in renting. This is reflected in the results of SATO’s ‘Responsibility in rental housing 2025’ survey.","length":222,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"width":1467,"height":825,"url":"https://media.zenfs.com/en/globenewswire.com/a6c5673f31c09a00c47e2acf049bfabd"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/TRtp.9lX_Y2_a4adcde3Wg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/a6c5673f31c09a00c47e2acf049bfabd","width":960,"height":540},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/bVUVbBP53svGTv45cHd8Mw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xMzUwO2NmPXdlYnA-/https://media.zenfs.com/en/globenewswire.com/a6c5673f31c09a00c47e2acf049bfabd","width":1200,"height":675}}},{"type":"text","content":"As many as 70 per cent of homeowners said their interest in rental living had grown at least to some extent. Across all respondents, half reported an increase in interest. The question used to assess this was: “How has your interest in renting changed over the past year?”","length":272,"tagName":"p"},{"type":"text","content":"The survey also found that interest in rental housing has increased among respondents in the highest income brackets – those earning over 85,000 euros per year. Nearly one-third of respondents in this top income group reported a significant increase in interest.","length":262,"tagName":"p"},{"type":"text","content":"According to the findings, the most common reason for choosing rental housing is one’s personal financial si...

More updates from Sato Corporation

SATO Corporationrental housingrental livingSATOinterest