Business
IP Applications Corp. Awarded Software as a Service Enabling Contract
VANCOUVER, July 4 /CNW/ - IP Applications Corp. (TSX-V: IPX) has signed a contract to deliver its...

About this update from Santa Rosa Resources Corp.
[{"type":"text","content":"\n\n\n\nVANCOUVER, July 4 /CNW/ - IP Applications Corp. (TSX-V: IPX) has signed a\ncontract to deliver its Software-as-a-Service ("SaaS") enabling services to\nLogistica Solutions Inc. ("Logistica") of Anaheim, CA. Logistica is developing\na web-based application ("Ecomstor") slated for release later in 2008 that\nprovides real-time shipping quotes for online vendors selling products that\nare too bulky or heavy for traditional parcel delivery services like Fedex and\nUPS.\n\n\nJames Louderback, CTO of Logistica said "IP Applications offers a proven\nSaaS enablement path to success for our company. After a wide search, it was\nrefreshing to find a company that can handle all of our billing, marketing and\nadministrative needs. IP Applications has definitely upped our game. "\n\n\nJohn Jacobson, President and CEO of IP Applications said "Earning\nLogistica's business is a major milestone in our entry into the SaaS enabling\nmarket. We've delivered these services for a long time to some very demanding\ncustomers in the online commerce and telecom space, but selling to software\nvendors was a new challenge. This contract confirms that we can get results in\nthis new market."\n\n\nIP Applications' SaaS-enabling application is itself a\nSoftware-as-a-Service product that provides comprehensive billing, subscriber\nadministration marketing, and to SaaS vendors and cloud computing applications\non a pay-as-you-go basis. The Company has extensive experience delivering\nthese online services to current customers including AOL, Bell Mobility and\nAmway among others. Software vendors can implement their SaaS go-to-market\nstrategy without their product developers writing business logic and marketing\nsupport functions that are critical to business success but not core to the\nSaaS product itself.\n\n\nAbout IP Applications\n\n\nThe Company delivers business process automation, customer care and\nhosting for companies in SaaS and cloud computing, telecom, internet services\nand electronic commerce markets. Customers can focus on their product\nmarketing while IP Applications provides critical billing, administrative and\nmarketing support capabilities.\n\n\nMore product information is available on its corporate website\n(www.IPApplications.com) and on its product-specific websites\n(www.SaaS...