Business
CARFAX Launches Homegrown™ Badge for Vehicles Consistently Cared for by One Dealership
CARFAX is making it easier for car shoppers to find vehicles that a single dealership has known since Day 1. The new CARFAX Homegrown™ badge that appears on eligible CARFAX Reports, signals that a specific vehicle was sold new and received consistent care from the same dealership. These CARFAX Homegrown™ vehicles can offer greater long-term reliability and value, helping shoppers feel more confident in their buying, shopping, selling, and trade-in process."The CARFAX Homegrown™ badge on a CARFAX
About this update from S&p Global Inc.
[{"type":"text","content":"New golden badge helps shoppers find vehicles sold new and serviced at the same dealership ","length":90,"tagName":"p","attribs":{}},{"type":"text","content":"CENTREVILLE, Va., May 6, 2026 /PRNewswire/ -- CARFAX is making it easier for car shoppers to find vehicles that a single dealership has known since Day 1. The new CARFAX Homegrown™ badge that appears on eligible CARFAX Reports, signals that a specific vehicle was sold new and received consistent care from the same dealership. These CARFAX Homegrown™ vehicles can offer greater long-term reliability and value, helping shoppers feel more confident in their buying, shopping, selling, and trade-in process."The CARFAX Homegrown™ badge on a CARFAX Report means this is a used car the dealer knows personally," said Paul Nadjarian, Chief Product Officer at CARFAX. "These vehicles have been serviced time and time again at the same dealership, which often reflects a higher level of care and familiarity. That can make a real difference for the next owner."","length":877,"tagName":"p"},{"type":"image","alt":"CARFAX Homegrown™ badging","displaySize":"","headline":null,"caption":"CARFAX Homegrown™ badging","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":95,"url":"https://media.zenfs.com/en/prnewswire.com/25b4d6271479d499882e67e90118a2aa"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/wm9ftGfx_2CUplef5G_SCw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE2Nw--/https://media.zenfs.com/en/prnewswire.com/25b4d6271479d499882e67e90118a2aa","width":400,"height":95},"resize_sm":{"url":"https://s.yimg.com/ny/api/res/1.2/3067_xC43VsArnyhBnog5w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTE1Mg--/https://media.zenfs.com/en/prnewswire.com/25b4d6271479d499882e67e90118a2aa","width":400,"height":95}},"href":"https://mma.prnewswire.com/media/2973429/Homegrowns.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"According to CARFAX data, CARFAX Homegrown™ vehicles, which are typically maintained by the same technicians, command higher value and often sell more quickly. CARFAX Lifetime Dealers, who are committed to transparency and long-term care for their customers, have played a key role in making these insights possible. Their participation provides shoppers with access to detailed vehicle history information when they shop for a n...