Technology
Samsung Presents 'Your Companion to AI Living' at The First Look during CES 2026
Samsung Electronics Co., Ltd. today unveiled its "Companion to AI Living" vision at The First Look, its CES® 2026 event held in the Latour Ballroom at the Wynn Las Vegas. The focus of the event was on AI as Samsung's philosophy; a foundation that connects the company's R&D product development, operations, and user experience.
About this update from Samsung Electronics Co., Ltd.
[{"type":"text","content":"Next-generation AI-powered devices and experiences to be showcased at the company's exclusive exhibition through January 7","length":126,"tagName":"p","attribs":{}},{"type":"text","content":"SYDNEY, Jan. 5, 2026 /PRNewswire/ -- Samsung Electronics Co., Ltd. today unveiled its "Companion to AI Living" vision at The First Look, its CES® 2026 event held in the Latour Ballroom at the Wynn Las Vegas. The focus of the event was on AI as Samsung's philosophy; a foundation that connects the company's R&D product development, operations, and user experience.","length":386,"tagName":"p"},{"type":"text","content":"TM Roh, CEO and Head of Samsung's Device eXperience (DX) Division, opened The First Look by describing the company's AI and how, due to its vast, AI-enabled, connected ecosystem, Samsung can provide users with an elevated experience in their daily life. This approach gives users a chance to access more than just the basics from their technology and instead, provides opportunities to find more meaningful moments everywhere.","length":434,"tagName":"p"},{"type":"text","content":""Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services," said CEO TM Roh. "With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences."","length":315,"tagName":"p"},{"type":"text","content":"Entertainment Companion: Extending the Experience Beyond Simple Viewing","length":71,"tagName":"p"},{"type":"text","content":"SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics America took the stage to describe how Samsung's displays are combining hardware excellence and visual intelligence to provide a true entertainment companion. Drawing from twenty years of leading the TV industry, Samsung has built a full AI TV lineup that provides an entirely new way for users to interact with their TV.","length":510,"tagName":"p"},{"type":"text","content":"The centre of the display lineup is the 130-inch Micro RGB, which represents a monumental leap in scale and picture quality. The 130-inch Micro RGB marks a new era of colour, featu...